Web. Write. Sell.: Write Ads, Headlines, and Calls to Action That People Can't Help But Click


Book Description

This entirely practical guide teaches you how to write ad copy that conveys your brand and converts clicks into sales, traffic, and sign-ups, while avoiding flashy, artistic ads that have zero selling power. Copywriter Chris Kennedy explains the rules for writing ads, describes ways to hit your advertising goals consistently, and shows how to craft ad copy for websites and social media. Because different audiences are receptive to different kinds of ads, Chris shows how to change your message and tone based on your target audience and customer persona. He also walks you through some common dos and don'ts and explains how internet advertising differs from traditional marketing. - Understand your audience. - Convert clicks to sales. - Hit your advertising goals. - Grab the reader's attention. - Research SEO keywords. - Keep content relevant. - Funnel readers to a final call-to-action instruction. - Improve the chances of acquiring new customers in your ads. - Avoid clickbait and dying trends. - Recognize the importance of choosing grammar and syntax carefully. - Master business-to-business etiquette. - Use search operators to conduct marketing research efficiently. Contents 1. Web Ads 2. Web Headlines 3. Choosing the Perfect Word or Phrase 4. Marketing to Businesses 5. Advanced Google Searches




Learn to Program with JavaScript: A Self-Teaching Guide


Book Description

Learn the core ideas and skills needed to begin programming in any language on any platform. Author Chris Kennedy uses JavaScript to explore the syntax and semantics of a programming language, and shows you how to write and execute your first program and understand what's going on under the hood. Along the way, you'll explore other programming languages, including C, Java, and Python, and learn the reasons to choose one language over another. Each lesson builds on the preceding one, so even if you've never written a line of code, you'll gain enough hands-on experience to be comfortable approaching any language. You can download the source code to follow along with all the examples. - Write source code on Windows, Mac, Linux, or Unix systems. - Make sense of programming jargon and buzzwords. - Understand compiled and interpreted languages. - Compare how code is written in different languages. - Work with numbers, strings, booleans, and other types of data. - Get input from the user. - Explore conditions, loops, variables, and expressions. - Control the structure and the flow of a program. - Use assignment, arithmetic, comparison, and logical operators. - Create and call functions. - Organize your code into independent modules. - Work with arrays and collections. - Adopt a programming style. - Read from and write to files. - Avoid common syntax and logic errors. - Debug your programs. - Use classes, objects, properties, and methods. - Link to libraries of ready-to-run code. - Explore memory management, algorithms, multithreading, and other advanced topics. Contents 1. Programming Basics 2. Writing Your First Program 3. Variables & Data Types 4. Conditional Code 5. Functions 6. More About Strings 7. Arrays 8. Programming Style & Pseudocode 9. Input & Output 10. Errors & Debugging 11. Objects 12. Advanced Topics 13. Next Steps




English Grammar for Impatient Students: A Self-Teaching Guide


Book Description

Using proper grammar and punctuation improves the clarity of your writing and increases readers' confidence in your ideas. Appropriate for virtually any age range, this entertaining guide makes learning English grammar and usage simple and fun. You'll find simple explanations, plenty of examples, and helpful exercises. Rather than asking you to memorize scores of grammar rules, writer and editor Chris Kennedy shows you how to apply basic principles to avoid making the most common mistakes. - The parts of speech. - Sentences, clauses, and phrases. - Sentence diagrams. - Periods, commas, semicolons, colons, dashes, and other punctuation. - Possessive case. - Passive and active voice. - Parallelism and verbals. - Figures and written-out numbers. - Troublesome adjectives and adverbs. - Commonly confused words. - Giving the reader a good first impression. - Becoming a confident writer. Contents 1. An Overview of Grammar 2. The Parts of Speech 3. Punctuation 4. Common Problems 5. Exercises & Solutions




Web. Write. Sell.


Book Description

This entirely practical guide teaches you how to write ad copy that conveys your brand and converts clicks into sales, traffic, and sign-ups, while avoiding flashy, artistic ads that have zero selling power. Copywriter Chris Kennedy explains the rules for writing ads, describes ways to hit your advertising goals consistently, and shows how to craft ad copy for websites and social media. Because different audiences are receptive to different kinds of ads, Chris shows how to change your message and tone based on your target audience and customer persona. He also walks you through some common dos and don'ts and explains how internet advertising differs from traditional marketing. Understand your audience. Convert clicks to sales. Hit your advertising goals. Grab the reader's attention. Research SEO keywords. Keep content relevant. Funnel readers to a final call-to-action instruction. Improve the chances of acquiring new customers in your ads. Avoid clickbait and dying trends. Recognize the importance of choosing grammar and syntax carefully. Master business-to-business etiquette. Use search operators to conduct marketing research efficiently. Contents 1. Web Ads 2. Web Headlines 3. Choosing the Perfect Word or Phrase 4. Marketing to Businesses 5. Advanced Google Searches About the Author Chris Kennedy is a writer, editor, and programmer based in Boulder, Colorado. When he's not typing, Chris climbs rocks, revises his screenplays, and reads the journals of polar explorers.




How to Write Copy That Sells


Book Description

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing




Ultimate Guide to Google AdWords


Book Description

Covering the latest breaking news in Google AdWords, the fifth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord’s Express, Google’s Product Listing Ads, and the introduction to Google’s Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using AdWords scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google AdWords account Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by AdWords experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.




The Complete Guide to Google AdWords


Book Description

Written for business owners who want to market and promote their business through search and content advertising, this guide explains how to research keywords, how to choose a niche in which market, how to sign up for AdWords, and how to begin posting ads. It also explains how to become Google AdWords certified and work as a Google AdWords consultant. Part 1 explains basics of the Google AdWords program and helps readers determine how Google AdWords can work best to increase their revenue. Part 2 walks through establishing a Google AdWords account, and part 3 tells how to measure effectiveness, how to work with Google Business Solutions, and how to explore other Internet advertising options. The book includes case studies, examples, worksheets, and quizzes, plus a list of websites. Lambert is a consultant in advertising and marketing.




Convert Every Click


Book Description

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.




Ecommerce Income Mastery Training Guide


Book Description

Global retail e-commerce sales are expected to reach $4.8 trillion by 2021! Ecommerce is expanding in every direction and becoming a more integral part of the consumer experience worldwide. Ecommerce sales currently account for 17.2% of all retail sales, with online shopping itself growing 13.7% year-on-year. There’s really never been a better time to get online. It’s actually important that you learn about e-commerce as soon as you can because it (especially mobile e-commerce) has grown by 300% over the last few years with revenue of $700 billion in the US just last year. So, here we are with our Awesome Ecommerce Income Mastery Training Guide which covers: · What are the advantages of having an e-commerce business · The most crucial emerging Ecommerce Trends to Follow this year · How To Start A Successful Ecommerce Business – step by step · What are the Latest Business Ideas for setting up an ecommerce business. · How to do e-commerce blogging · What are the best strategies to increase your overall e-commerce revenue · Finding the right e-commerce niche that you can dominate! · How can you improve the landing Page Conversions of your E-commerce business. · How can you Set Up a Facebook Ad Funnel for eCommerce Products. · Successful Ecommerce Business Stories to inspire · And much more! A well-established ecommerce business is a great feat as it helps you build your brand a lot faster, broadens your marketplace exponentially Creating a marketing strategy for ecommerce is therefore not just about how to get more sales but also making the customer experience better, building brand awareness, and building a lasting relationship with your customers. These Ecommerce statistics can help you see the big picture by answering some relevant questions. By 2040, around 95% of all purchases are expected to be via ecommerce. With a reach of 75.4%, Amazon was the most popular shopping app in the US in mid-2018. PayPal had 267M active registered accounts by the fourth quarter of 2018. 61% of online shoppers made an online purchase related to fashion, which is higher than any other product category. Worldwide, the share of m-commerce in all ecommerce is expected to rise to 72.9% by 2021. Online stores that have a social media presence have 32% more sales on average than stores that don’t. On average, 52% of online stores have omnichannel capabilities. While the ecommerce economy is poised for significant growth in the coming months and years, you can only expect to see results if you approach it in the right way. That means focusing on the critical tips for ecommerce success. Well, we have put together all the resources you need to tap into this incredible marketing potential with this well researched, comprehensive Ecommerce Income Mastery Training Guide. It is jampacked with valuable information on a wide variety of topics from latest ecommerce business ideas, emerging trends, finding the right product niche, ecommerce blogging tips, improving landing page conversions, to using Facebook, Instagram and Twitter for driving more ecommerce sales and successful business stories.




Don't Waste Money on Google Adwords


Book Description