Book Description

This essay sheds light on what is social media marketing, demystifies why social media marketing is the most potent form of marketing, reveals the benefits of companies implementing social media marketing activities, and delineates the problems with companies not implementing social media marketing activities. Succinctly stated, social media marketing is a form of marketing that involves promoting product offerings and service offerings via social media platforms. There are a bevy of disparate social media platforms that promotional content can be uploaded onto for the prospect of elevating awareness of product offerings, amplifying awareness of service offerings, and heightening brand awareness. The implementation of social media marketing activities can help companies to amplify their sales volume, sales revenue, and profits if their promotional content on their social media channels entices the members of their target market to purchase their product offerings and service offerings. The implementation of social media marketing activities can also help companies to amplify their brand recognition, bolster their brand equity, and attain a robust brand image. The implementation of social media marketing activities can also help companies to significantly augment their marketing prowess, expand their content reservoir on their social media channel, and cultivate their followings across their social media channels. It is an act of prudence to implement social media marketing activities in lieu of implementing traditional marketing activities since doing so does not require a marketing fund. In other words, in stark contrast to the implementation of traditional marketing activities, social media marketing activities can be implemented without expending marketing dollars to do so. Implementing social media marketing activities via uploading promotional content to your social media channels allows you to gain access to social media user-driven analytics, allows you to receive feedback from your target market about your product offerings and service offerings, and is inapt to culminate in the promotional content on your social media channels perishing from the internet. Social media marketing activities are not limited to uploading promotional videos onto social media channels. Some of the other types of social media marketing activities encompass broadcasting promotional archivable live-stream broadcasts on social media channels, uploading promotional photos onto social media channels, and posting promotional messages on social media channels. Social media marketing activities are not only able to receive exposure from people from around the world, but are also marketing activities which people from around the world can seamlessly share with their friends by emailing them the links to the promotional content on social media platforms. Social media marketing activities that the embodiments of promotional content can also build traction and attain viral status. Social media marketing activities are also monetizable marketing activities since they can generate advertisement revenue and other types of revenue, such as social media channel membership revenue. It can be lucrative for companies to upload their promotional content onto their social media channels if their social media channels are monetized social media channels that have sizeable followings. When companies upload promotional content to their social media channels, it does not only get recommended to social media users via content recommendation algorithms on social media platforms, but also populates in the subscription feeds of their subscribers on social media platforms. It stands to preponderantly reason that social media marketing activities have tremendous utility as marketing activities. Social media marketing activities are not characterized by ephemerality since they can remain active on the internet without needing to be fueled by marketing dollars to sustain their existence. Users of social media platforms from around the world are able to access social media platforms remotely via their smartphones, tablets, and computers. Users of social media platforms from around the world are also metaphorically mentally entrenched on social media platforms for ample time everyday. As of January of 2024, users of social media platforms on average expend “2 hours and 31 minutes daily” on social media platforms.