What Our Lettering Needs


Book Description

This book is a thorough account of Hermann Zapf's contributions to the artistry and success of Hallmark Cards, an experience that is now fully blended into the company's rich heritage.Since the late '70s, designer Rick Cusick has provided, in articles and presentations, most of what has been written about the Hallmark/Zapf association. This beautifully illustrated book is a tribute to Zapf's own philosophy that the artist's challenge is to ensure, despite technology and mass production, that beauty is never lost.RICK CUSICK is Manager of Font Developoment for Hallmark as well as a respected designer, calligrapher and teacher working with the University of Kansas.




The Art of Brush Lettering


Book Description

The Art of Brush Lettering offers a meditative approach to learning all the facets of lettering with brush pens.




Little Book of Lettering


Book Description

Typography is always one of the designer's first considerations when it comes to making a statement, and in recent years the world of lettering and type has exploded in an unprecedented wave of creative discovery. Contemporary artists, typesetters, and designers of all kinds are exploring new horizons in illustrated and hand-drawn lettering, digitally rendered lettering, and 3D lettering. This collection—large in scope but petite in size—surveys the recent lettering renaissance, showcasing a diverse range of talent in gorgeous, eye-catching examples and profiling today's innovators. In a stunning little package that expertly combines a handmade feel with a modern aesthetic, this is the ultimate inspirational collection of contemporary lettering for design buffs and type enthusiasts alike.




Guide to Mindful Lettering


Book Description




Artful Alphabets


Book Description

Create uniquely artful words with secrets from Joanne Sharpe! Joanne Sharpe--author of the popular book The Art of Whimsical Lettering--has gathered together 55 of her favorite hand-drawn alphabets for this light-hearted collection. Follow simple illustrated steps to replicate each style...no lengthy instructions or extensive practice required. Any "imperfections" only add to their charm! Try your hand at letterforms inspired by feathers, flowers, postage stamps, vintage type, doodles, taxi cabs, chalkboards and more. Equally exciting are the variety of media used, from colored pencils and markers to paints and inks. Looking to add an artful touch to the world around you? These letters are perfect for personalizing anything from family calendars and daily planners to wall art, art journals, cards and one-of-a-kind gifts. You can even use the techniques and inspiration in this book to invent completely original alphabets of your own. With this A to Z guide, there's no limit to the statements you can make! • Awesome alphabets--55 in all, ranging from basic block and stick letters to fanciful illustrated fonts • Beginner-friendly instructions--Each alphabet is broken down into just a few simple steps • Creative variety of tools and media--pens, markers, brushes, inks, paints, colored pencils, fountain pens, cardstock and much more




The Art of Watercolor Lettering


Book Description

Learn how to master the medium—and how to go with the watercolor flow—to create one-of-a-kind lettered art and calligraphy that reflect your personal style. In this stunning follow-up to her highly praised and influential first book, The Art of Brush Lettering, lettering expert and workshop instructor Kelly Klapstein (popular on Instagram as @kellycreates) shares her secrets for mastering the essential techniques for creating lovely modern lettering and calligraphy with watercolor. Start with the basics, from choosing paints, brushes, and other supplies to preparing your paper for painting. Learn to handle watercolor paints with essential strokes and warm-ups. Explore painting letterforms in a variety of styles, from traditional to modern. Try a range of creative techniques, including blending ombrés and rainbows, creating pictorial letterforms, and combining watercolor with other mediums. Enhance your lettering with special touches by complementing it with handpainted backgrounds and simple illustrations. “Plenty of beautiful examples are included and they are really easy to re-create just by following the instructions which are always clear and concise. The letters with the beautiful colour transitions look so good. This is a very hands-on and practical book that I can easily recommend to beginners.” —Parka Blogs




The Complete Book of Chalk Lettering


Book Description

Ubiquitous at boutiques and cafés, on Etsy and Pinterest, in stationery and home decor, the art of chalk lettering is hotter than ever. Valerie McKeehan, an Etsy standout whose work has been featured in magazines and websites from Good Housekeeping to RealSimple.com, teaches us everything we need to know to create gorgeous hand-drawn chalk designs. The book is also a practice space, with three foldout “chalkboards”—the inside cover and foldout back cover are lined with blackboard paper. In over 60 lessons, learn the ABCs of lettering (literally) and basic styles: serif, sans serif, and script. Next, how to lay out a design, combine various styles into one cohesive piece, add shadows and dimension. Master more advanced letter styles, from faceted to ribbon to “vintage circus.” Use banners, borders, flourishes. And finally, 12 projects to show off your newfound skills: including a Winter Wonderland Snow Globe; a smartphone-themed birthday card to text friends and family; a one-of-a-kind party invitation to create, photograph, and mail; and a bake sale sign guaranteed to put everyone who sees it in the mood for a cupcake!




The Kids Book of Creative Lettering


Book Description

This is the best book for beginners. If you want to learn how to letter this book is for you. It is simple enough for kids to use. It also shows you how to do a little doodling to add to your letters. It even includes a practice sheet that you can copy. Trace our letters until you become a pro. We show you how. We also include pen tips & suggestions.




Lettering with Purpose


Book Description

Go beyond basic lettering skills and dive into the art of inspirational lettering! Lettering with Purpose is packed with engaging prompts to engage and inspire.




Hand-Lettering for Everyone


Book Description

In an increasingly digital and impersonal world, hand-lettering is more popular than ever. A way to personalize everything from book covers to T-shirts and restaurant menus, as well as a form of self-expression and cutting-edge design, writing by hand makes the written word immediate and intimate. This beautiful and inviting book serves as an inspiring primer and an interactive workbook, covering: • Typography basics, including history and trends • Fearless self-expression through playfulness • Embracing the creative process, including tips from top illustrators and the art of “sketchploration” • Inspiration for adding personal touches to any kind of handlettered text Creative prompts encourage readers to create their own serifs, create lettering from found objects, make a type self-portrait, collage with found type, recreate a favorite book cover with hand-lettering, play with shading and perspective, and more. Featuring a lively (and hand-lettered) design and engaging exercises, the book will appeal to designers and illustrators as well as doodlers, hobbyists, and anyone who enjoys putting real pen to real paper. And check out Cristina's newest hand-lettered book, Adult-ish!