Strategic Sport Communication


Book Description

This is an introduction to the wide-ranging world of sport communication, integral to the successful management, marketing, and operation of sport organisations at all levels. The text outlines the full breadth of the communication industry, including the many professional careers available to students and practitioners.




Sport


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A Modern Guide to Sports Economics


Book Description

This timely Modern Guide offers critical insights into developments in both professional and recreational sports through the lens of the economic forces that determine them. It explores the benefits of the relationship between sports and economics, highlighting ways that economic research can help to understand sports better and the ways that sport provides opportunities to test economic theories.




Delivering Olympic and Elite Sport in a Cross Cultural Context


Book Description

This book examines the impact of the 2008 Beijing Olympics and the 2012 London Olympic Games and highlights the latest findings in the areas of sport policy, elite sports system, sport media, sport facility management and sport social development in the two host countries - China and Britain. It identifies the role of national and local governments, universities and educational institutions in the delivery of elite sport in different cultural and social settings. Aspects of the elite sports system are also analysed, such as elite athletes' training and education, athletes' rights and welfare both during and after an athlete’s career. Finally, the book considers the legacy of the Olympic Games in the areas of sport participation, public diplomacy, education and cultural communication in Europe and China. This book was originally published as a special issue of The International Journal of the History of Sport.




Doing Research in Sport and Exercise


Book Description

Split into five sections that cover your whole research journey, this book captures everything you need to understand to do a sports research project. From getting started with a research question and selecting a research approach to choosing a method of data collection and analysing and presenting research findings, it walks you step-by-step through the entire research process. The book also: Showcases a diverse range of approaches, including experiments, surveys, focus groups, interviews, systematic reviews and mixed methods, to help you choose the best option for your project. Focuses on applied research, showing you how to go beyond the classroom, conduct research in the field and manage and analyse data in the real world. Explores how your supervisor can support you to get the most out of your project. Features include over 40 student activities that encourage you to think more deeply about what you′ve learned, nearly 50 case studies highlighting research from real-world students and sport researchers, and reflection points, to help you check your understanding. For students across courses relating to Sport & Exercise Science, Coaching Practice & Development, PE and Sport, this book is a down-to-earth guide to help anyone doing a research project in sport and exercise.




Routledge Handbook of Sport and COVID-19


Book Description

This book examines the initial impact of the coronavirus pandemic on global sport and the varying consequences of the sport shutdown on all levels of society. It also considers the many lessons that have been learnt so that sport stakeholders can successfully adjust and operate under the "new normal." Featuring authors, cases and examples from around the world, the book explores the impact of COVID-19 on sport at all levels, from community sport – where local clubs, gyms and development programmes had to find ways to survive with pitches closed and projects cancelled – to the major professional sport leagues and sport mega-events, with events postponed and teams playing in empty stadia. It considers the economic, social and developmental impacts of the pandemic, including physical, mental and social wellbeing, and looks at how key professional and community sport organizations have reacted to the crisis, reflecting on the lessons learnt and preparations for future pandemics and challenges of similar size and significance. With COVID-19 now endemic in the global population, this is an essential reference for anybody working in sport, from students and researchers to managers, policymakers and development officers.




Routledge Handbook of the Philosophy of Sport


Book Description

The Routledge Handbook of the Philosophy of Sport is a landmark publication in sport studies. It goes further than any book has before in tracing the contours of the discipline of the philosophy of sport and in surveying the core themes, approaches and theories that form its disciplinary fabric. The book explores the ways in which an understanding of philosophy can inform our understanding of important prevailing issues in sport. Edited by two of the most significant figures in the development of the philosophy of sport, Mike McNamee and Bill Morgan, and with contributions from many of the world’s leading sport philosophers, this is an invaluable companion reference volume for any course in the social scientific study of sport, and an essential addition to the bookshelf of any serious scholar of the philosophy and/or ethics of sport.




Hawai'i Sports


Book Description

Traces the history of Hawaiian sports and lists local records