What's Your Purple Goldfish?


Book Description

How do you stand out in a sea of sameness? What's Your Purple Goldfish (WYPG?) is about differentiation via added value. Marketing to your existing customers via G.L.U.E (giving little unexpected extras). The end result is increased sales, happier customers and positive word of mouth.




Purple Goldfish


Book Description




Pink Goldfish: Defy Ordinary, Exploit Imperfection and Captivate Your Customers


Book Description

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business




Silence Is Goldfish


Book Description

My name is Tess Turner--at least, that's what I've always been told. I have a voice but it isn't mine. It used to say things so I'd fit in, to please my parents, to please my teachers. It used to tell the universe I was something I wasn't. It lied. It never occurred to me that everyone else was lying too. Fifteen-year-old Tess doesn't mean to become mute. At first, she's just too shocked to speak. And who wouldn't be? Discovering your whole life has been a lie because your dad isn't your real father is a pretty big deal. Terrified of the truth, Tess retreats into silence. Reeling from her family's betrayal, Tess sets out to discover the identity of her real father. He could be anyone--even the familiar-looking teacher at her school. Tess continues to investigate, uncovering a secret that could ruin multiple lives. It all may be too much for Tess to handle, but how can she ask for help when she's forgotten how to use her voice? In a brilliant study of identity, betrayal, and complex family dynamics, award-winning author Annabel Pitcher explores the importance of communication, even when we're faced with unspeakable truths.




Goldfish from Beyond the Grave #4


Book Description

What happens when a beloved pet refuses to go through to the other side? The protector of undead pets may be a fish out of water this time. Just when Joe thought things couldn’t get any stranger, he is visited by Fizz, a zombie goldfish. Fizz was flushed down the toilet by his owner Danny’s little sister, who doesn’t realize that she’s sent the fish to a watery grave. Fizz needs to ensure the truth is revealed before his fellow fish meet a similar fate. But how do you get a goldfish to rest in peace?




Goldfish on Vacation


Book Description

From a New York Times bestselling author and a rising-star illustrator comes a humorous tale based on an amazing-but-true story about the summer a city fountain was used as a goldfish pond. H, Little O, and Baby Em are stuck in the city for the summer with only their pet goldfish—Barracuda, Patch, and Fiss—for company. It's looking like it might be a pretty boring vacation, but one day, something exciting happens. Someone starts fixing up the old fountain down the street—the one Grandpa says horses used to drink from before everyone had cars—and a sign appears: "Calling All Goldfish Looking for a Summer Home." H, Little O, and Baby Em can't wait to send their goldfish on vacation, and the fish, well, they seem pretty excited too. Based on the true story of Hamilton Fountain in New York City, this charming tale of one special summer will delight readers young and old. Author’s Note included. Praise for How to Be a Baby . . . by Me, the Big Sister by Sally Lloyd-Jones: "This book is adorable, original, well-illustrated and fabulous." —The New York Times Praise for Jackrabbit McCabe and the Electric Telegraph, illustrated by Leo Espinosa: "Espinosa creates colorful, dynamic images that burst from the page." —Booklist




The Secret Goldfish


Book Description

Readers familiar with David Means' electrifying work in the Los Angeles Times Book Prize -- winning Assorted Fire Events will recognize his extraordinary vision in The Secret Goldfish. A trio of erotically charged kids goes on a crime spree in Michigan; a goldfish bears witness to the demise of a Connecticut marriage; and an extremely unlucky man is stalked by lightning. This dazzling new collection reveals Means' rare talent for the short story and establishes his place among the American masters.




My Pet Goldfish


Book Description

Follow Richard the growing goldfish from an indoor tank to an outdoor pond in a story filled with gorgeous multilayered illustrations and sprinkled with fascinating facts. When I was four, I got my first pet: a fish no bigger than my hand, with red and orange scales. My very own goldfish! In his big tank in the kitchen, Richard the goldfish quickly bonds with--and even learns to recognize--his human companion, who tells him all about his day after school. A visiting friend, Sandy, shares some cool fish facts: Did you know that goldfish nap with their eyes open--because they don't have eyelids? Or that they can let you know they're hungry by swimming up and blowing bubbles? Sandy has a backyard pond filled with goldfish of all shapes and jewel-like colors, some much bigger (and older) than his friend's new pet. What might Richard's own future hold? Drawn in by the expressive illustrations and child-friendly tone, readers will emerge with a new appreciation for the beauty and personality of these classic pets. Kids inspired to care for a goldfish of their own will find a list of things they will need in the back matter.




The One You Really Want


Book Description

"Mansell scores again with a multilayered contemporary story of loves lost and found...." —Publishers Weekly A funny, heartfelt novel about second chances at love from international bestselling author Jill Mansell When it comes to love, never say never When Nancy discovers the expensive jewelry her husband's been buying isn't for her, she decamps from the Scottish countryside to her best friend Carmen's posh Chelsea town house to sort things out. Nancy finds herself in a surprising new world, where rock stars are nicer than you thought, social workers are not necessarily to be trusted, and the filthy rich are folks with problems just like you. Everybody falls in love with the wrong people, and the path to true love twists and turns before you discover who you really want. "Bursting with humor, brimming with intrigue, and full of characters you'll adore." —Heat on Don't Want to Miss a Thing "Warm, witty, and romantic." —Daily Mail on Take a Chance on Me




Front & Center Leadership[


Book Description

Learn the personal branding skills that help leaders build authority, influence, and credibility in their business and life. Do you want to learn how good leaders become great communicators, remarkable speakers, and impactful relationship builders? Front & Center Leadership looks at leadership from a personal branding perspective and gives you the roadmap to step up and stand out. No one is going to do it for you, but with the right plan, you can take ownership of your personal development, growth opportunities, and career advancement. Brandon is a former Coca-Cola and Apple advertising executive with over twenty years of experience at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. In 2018, he launched the Brands On Brands podcast, which is consistently ranked as a top five branding podcast on Apple Podcasts. This book leads you step-by-step through the personal branding process. In this book you will learn: - How to overcome the Middle of the Pack Mentality - The nine steps of The Personal Branding Framework with activity guides for each step - How to leverage Creating Content to build your authority - The secrets to Building Community and influence through networking, partnering, and public speaking - How to start Making an Impact that creates value for the people around you - The actions that matter to Escape the Sea of Sameness - How to get past what's stopping you - The Paradox of Routine This book also shares The Four Laws of Front & Center Leadership which show you what work to prioritize, how to take action every day, and how to keep moving forward.