Where is Brainy?


Book Description

Join the Smurfs in a game of hide and seek. Hidden somewhere on every page there is a particular a Smurf to find. How many can you spot?




What Your Customer Wants and Can't Tell You


Book Description

Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. Schein, author and columnist for Inc., Forbes, and Psychology Today). What Your Customer Wants and Can’t Tell You explains the neuroscience of consumer behavior. Learn exactly why people buy—and how to use that knowledge to improve pricing, increase sales, create better “brain-friendly” brand messaging, and be a more effective leader. Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. Business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits. Discover information and tools you can actually use to influence consumers. Go beyond data science and learn how the consumer brain works. Dramatically improve your effectiveness as a leader and marketer with: · Real-world examples that bring a concept to life and make it stick · Ideas to help you with problem solving for your business · Ways to hack your brain into coming up with innovative programs, products, and initiatives “A stand-out guide for anyone fascinated by customer behavior and the science of decision-making.” —Madeline Quinlan, cofounder of Salient Behavioral Consultants




The Brainy Bunch


Book Description

“A straightforward, practical guide that takes an anyone-can-do-this approach” (Kirkus Reviews), The Brainy Bunch outlines the Harding family’s well-rounded method for producing college-ready kids by age twelve. Having six out of ten kids go to college is no small feat on its own, but having six kids in college before their teens—that’s nothing short of incredible. “Never judgmental and not without humor,” this “fascinating read” (Library Journal) is Kip and Mona Lisa Harding’s story of producing exactly those extraordinary results. Kip and Mona Lisa are parents to an engineer (who earned her BS in mathematics at seventeen), an architect (who became the youngest member of the American Institute of Architects), a Navy physician (who earned her biology degree at seventeen), an entrepreneur (who earned an MS in computer science at seventeen), a sixteen-year-old college senior studying music theory and performance, a thirteen-year-old Middle Ages scholar with the highest average in his college class, and four others who are following fast in their siblings’ footsteps! No wonder the family is so used to being asked: How did you do it? In an “impressive” (Publishers Weekly), down-to-earth narrative, Kip and Mona Lisa reveal with warmth and humility the strategies behind their family’s amazing educational accomplishments. Filled with daily regimens, advice for providing children with fulfilling experiences that go beyond the home, and tips for making the transition to college, theirs is an inspirational real-life success story that anyone can achieve—whether you homeschool your children or not. Featured on the Today show and FOX, The Brainy Bunch is uplifting and ultimately relatable proof of what any family can accomplish through dedication, love, faith, and hard work.




Boy Brainy


Book Description

Dai Monday is being bullied, but what does he expect with a name like Die! He doesn't think life can get any worse and then it does. What's hidden in Conwy Castle that has all the crooks in a frenzy and where does the ghost of King Arthur come into it all? 'Dai Monday's Boy Brainy is aimed at children age 7 to 11 years (middle graders). There's ghosts and dragons (obviously), magic and mayhem - in fact all of the elements of an exciting story that finds a little boy with Aspergers, chasing around Conwy Castle in the search of King Arthur's Crown, a crown that actually existed!




Big Brain Book


Book Description

2022 KIDS' BOOK CHOICE AWARDS WINNER FOR BEST INFO MEETS GRAPHICS! Readers are welcomed to the Lobe Labs and Dr. Brain activities in this brightly illustrated, highly engaging book that uses science to answer interesting questions that kids have about the brain and human behavior. This is a fun primer on psychology and neuroscience that makes complex psychological phenomenon and neural mechanisms relatable to kids through illustrations, interesting factoids, and more. Chapters include: What is the brain made up of and how does it work? Why can’t I tickle myself? Why do they shine a light in my eyes when I hit my head in the game? Answers draw from both psychology and neuroscience, giving ample examples of how the science is relevant to the question and to the reader’s life experiences.




Get It Done


Book Description

Discover a "compelling" framework for setting and achieving your goals (Carol Dweck, author of Mindset), from a psychologist on the cutting edge of motivational science. A great deal of ink has been spilled on the subject of motivating and influencing others, but what happens when the person you most want to influence is you? Setting and achieving goals for yourself—at work, at home, and in relationships—is harder than it seems. How do you know where to start? How do you carry on in the face of roadblocks and distractions? How do you decide which tasks and ambitions to prioritize when you’re faced with more responsibilities, needs, and desires than you can keep track of? In Get It Done, psychologist and behavioral scientist Ayelet Fishbach presents a new theoretical framework for self-motivated action, explaining how to: Identify the right goals Attack the “middle problem” Battle temptations Use the help of others around you And so much more... With fascinating research from the field of motivation science and compelling stories of people who learned to motivate themselves, Get It Done illuminates invaluable strategies for pulling yourself in whatever direction you want to go—so you can achieve your goals while staying healthy, clearheaded, and happy.




Amanda Bean's Amazing Dream


Book Description

Amanda loves to count everything, but not until she has an amazing dream does she finally realize that being able to multiply will help her count things faster.




Brainy Brittanys


Book Description

Let's learn about dogs! This title takes the popular canine breed Brittanys and colorfully presents their facial features, body basics, personalities and more! This book also includes a checklist to help early to fluent readers decide what kind of dog is right for them. Illustrations reveal interesting details about the history and legends surrounding the Brittany. Readers both young and old will find this informative book fun and fascinating! Brainy Brittanys is excellent for school, library or at home use. Super Sandcastle is an imprint of ABDO Publishing Company.




The Search for Terrestrial Intelligence


Book Description

The research on human intelligence is based on almost all disciplines of modern science. The following questions must be answered: What is information? How does information processing emerge? Can we trace the long and tortuous path of biotic evolution from reflex, through instinct, towards intelligence? The brain, as the most complex system of macro- and micro-structures, unifies energetic, electrical and chemical phenomena and carries human intelligence. Brain functions include memory, emotions, attention, etc. Are there gender differences? Speech, self-consciousness and the feeling of free will are tools of intelligence. What about genius, common sense and personality? Lies, myths, aesthetics and morality are inseparable parts of human intelligence. What about the chances and threats for human intelligence in the distant future? M Taube, a nuclear chemist specializing in the cosmic evolution of matter and energy, and K Leenders, an academic neurologist and head of the positron emission tomography (PET) program at the Paul Scherrer Institute, address those questions in this fascinating book on human intelligence.




Collins Cobuild Advanced Dictionary of English


Book Description

This dictionary of American English is designed to help learners write and speak accurate and up-to-date English. • Ideal for upper-intermediate and advanced learners of English • Based on the Collins 4.5-billion-word database, the Collins Corpus • Up-to-date coverage of today’s English, with all words and phrases explained in full sentences • Authentic examples from the Collins Corpus show how English is really used • Extensive help with grammar, including plural forms and verb infl ections • Fully illustrated Word Web and Picture Dictionary boxes provide additional information on vocabulary and key concepts • Vocabulary-building features encourage students to improve their accuracy and fl uency: †- Word Partnership notes highlight important collocations †- Thesaurus entries offer synonyms and antonyms for common words †- Usage notes explain different meanings and uses of the word • Supplements on Grammar, Writing, Speaking, Words That Frequently Appear on TOEFL® and TOEIC®, Text Messaging and Emoticons