Who's Afraid of Niketown?


Book Description

Nike's urban marketing strategieën en hoe deze de stedelijke omgeving beïnvloeden.




Henri Lefebvre on Space


Book Description

Shows how Lefebvre's theory of space developed out of direct engagement with architecture, urbanism, and urban sociology.




Consumer Information Systems and Relationship Management: Design, Implementation, and Use


Book Description

Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.




The Politics and Aesthetics of Entrepreneurship


Book Description

Stylish, bold, fiery, and full of zest, this book could well have been called Embodying Entrepreneurship . . . for perhaps the first time, we have a cultured, scholarly, in-the-flesh treatment of entrepreneurial life. Ranging from striptease to de Sade, the aboriginal to Christo, and the grotesque to the sublime, The Politics and Aesthetics of Entrepreneurship is a tantalizing and critically refreshing work throughout. This one could easily become the bad boy book of entrepreneurial studies, given how strongly it challenges (slaps?) existing entrepreneurship studies. Daved Barry, Universidade Nova de Lisboa, Portugal Daniel Hjorth and Chris Steyaert make a unique contribution to management education. Their ability to illustrate complex ideas through theatre and visual media is outstanding and much appreciated by a wide audience. This book is no exception. Their insights into the nature of entrepreneurship are fresh and original. Their style of presentation is both rich and rewarding. This is a book to surprise you and it will. Heather Höpfl, University of Essex, UK . . . the four books comprising the series would certainly be a valuable addition to any entrepreneurship library. However, each book also stands alone as an individual purchase. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research This fourth book in the New Movements in Entrepreneurship series focuses on the politics and aesthetics of entrepreneurial processes, in order to shed light on entrepreneurial creation itself. Presenting original empirical material, the eminent contributors examine control and entrepreneurship in various organizational contexts. They go on to demonstrate how control can be exercised entrepreneurially, how art brings an entrepreneurial force into society, and how entrepreneurship operates by aesthetic moves. The need to move beyond the traditional focus on the economic and business implications of entrepreneurship is also discussed, as is the relevance of political and aesthetic theory to our understanding of entrepreneurship as a creative force. The book provides entrepreneurship studies with a new language, that in itself is an aesthetic effort with political implications, resulting in new theoretical, empirical and practical possibilities. It will prove a fascinating read for students, academics and researchers with an interest in entrepreneurship and management and creativity and aesthetics.




City Unsilenced


Book Description

What do the recent urban resistance tactics around the world have in common? What are the roles of public space in these movements? What are the implications of urban resistance for the remaking of public space in the "age of shrinking democracy"? To what extent do these resistances move from anti- to alter-politics? City Unsilenced brings together a cross-disciplinary group of scholars and scholar-activists to examine the spaces, conditions, and processes in which neoliberal practices have profoundly impacted the everyday social, economic, and political life of citizens and communities around the globe. They explore the commonalities and specificities of urban resistance movements that respond to those impacts. They focus on how such movements make use of and transform the meanings and capacity of public space. They investigate their ramifications in the continued practices of renewing democracies. A broad collection of cases is presented and analyzed, including Movimento Passe Livre (Brazil), Google Bus Blockades San Francisco (USA), the Platform for Mortgage Affected People (PAH) (Spain), the Piqueteros Movement (Argentina), Umbrella Movement (Hong Kong), post-Occupy Gezi Park (Turkey), Sunflower Movement (Taiwan), Occupy Oakland (USA), Syntagma Square (Greece), Researchers for Fair Policing (New York), Urban Movement Congress (Poland), urban activism (Berlin), 1DMX (Mexico), Miyashita Park Tokyo (Japan), 15M Movement (Spain), and Train of Hope and protests against Academic Ball in Vienna (Austria). By better understanding the processes and implications of the recent urban resistances, City Unsilenced contributes to the ongoing debates concerning the role and significance of public space in the practice of lived democracy.




Visual Communication


Book Description

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.




From Pen 2 Pen...


Book Description

From Pen 2 Pen... examines the life of an individual who spent time in the Prison Industrial Complex. The story begins by analyzing society in regard to the constitution and how men and women are treated based on the color of their skin. As a result of the rules that govern society, the author describes his stay in a maximum security prison. This episode led the author down a path that was unforeseen but became a reality, which affects how he looks at and examines certain people based on skin color. The author utilizes the ink/pen to explain how he made the transition from Pen life to learning about the components that make up our criminal justice system. In his quest for understanding, he became a student that examined many of the factors that lead to incarceration. The tools of education are outlined throughout the story. It helps the reader understand what it takes to make that transition from criminal activity to fundamental awareness. The author managed to attend a community college, a four-year college and, later, graduate school. While engaging in these institutions of education, the author developed a passion for learning the best form of rehabilitation. The path this book follows can be used in any society in any part of the world. Moreover, the author continues to explain how none of his achievements were successfully completed without the help, instructions, and guidance from his Creator and Sustainer: Allah, Lord of All the Worlds. The author looks at this component as a decisive factor he used in all of his affairs. He closes with this statement: "All praise is due to Allah, and may the peace and blessings of Allah be upon Muhammad, his family, his companions. May Allah be pleased with them all and all of those who follow him until the last day. Ameen."




Toward a Ludic Architecture


Book Description

“Toward a Ludic Architecture†is a pioneering publication, architecturally framing play and games as human practices in and of space. Filling the gap in literature, Steffen P. Walz considers game design theory and practice alongside architectural theory and practice, asking: how are play and games architected? What kind of architecture do they produce and in what way does architecture program play and games? What kind of architecture could be produced by playing and gameplaying?




Refrains for Moving Bodies


Book Description

In Refrains for Moving Bodies, Derek P. McCormack explores the kinds of experiments with experience that can take place in the affective spaces generated when bodies move. Drawing out new connections between thinkers including Henri Lefebvre, William James, John Dewey, Gregory Bateson, Félix Guattari, and Gilles Deleuze, McCormack argues for a critically affirmative experimentalism responsive to the opportunities such spaces provide for rethinking and remaking maps of experience. Foregrounding the rhythmic and atmospheric qualities of these spaces, he demonstrates the particular value of Deleuze and Guattari's concept of the "refrain" for thinking and diagramming affect, bodies, and space-times together in creative ways, putting this concept to work to animate empirical encounters with practices and technologies as varied as dance therapy, choreography, radio sports commentary, and music video. What emerges are geographies of experimental participation that perform and disclose inventive ways of thinking within the myriad spaces where the affective capacities of bodies are modulated through moving.




Landscape and Branding


Book Description

Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a number of creative industries. This book tests the hypothesis that place branding, a powerful marketing and management practice, increasingly blurs the distinction between the promotion of landscape and its production in design terms. Place branding involves the strategic and systematic composition of single-minded, experiential and market-friendly place identities which are consistently communicated across various media, including physical space. How does this implicate or transform notions of place, nature, landscape experience, and the qualitative value of landscape itself? How does this affect the role of landscape architecture? To answer these questions, place branding theory and practice is critically examined alongside an in depth case study of one specific landscape - the Blue Mountains (Australia). Projects undertaken between 1995 and 2015, including a branding strategy for the region, media campaigns, television, cinema, and several landscape architectural works in the public and private domain are comparatively analysed, focusing on the discourse, conventions and values informing their production, and the landscape narratives they convey.