Why Cowboys Need a Brand


Book Description

Cowboy Slim Jim Watkins has everything he needs to start his own ranch--except a unique brand.




Why Cowboys Need a Pardner


Book Description

Alone on the range, cowboy Slim Jim Watkins meets a Pony Express rider returning a mail order bride and finds himself a pardner with whom he can share conversation.




Cowboy Ethics


Book Description

A new approach to business ethics is quietly taking hold in executive suites and corporate boardrooms across America. Frustrated by an epidemic of misbehavior at all employee levels, management teams are getting back to basics—back to the idea that personal character and individual responsibility are the ultimate keys to integrity, just as they were back in the days of the Open Range. A decade ago, the book Cowboy Ethics first inspired businesspeople to look to the Code of the West. Once they did, they discovered that its simple, common-sense principles can be more effective guides to business leadership than a truckload of corporate mission statements, rules, and ethics manuals. “Cowboys are role models because they live by a code,” says author James P. Owen. “They show us what it means to stand for something, and to strive every day to make your actions line up with your beliefs. And isn’t that as good a definition of integrity as you can find?” In the years since, the book’s “Ten Principles to Live By” have been embraced by scores of companies, universities, and even a state government. This updated Tenth Anniversary hardcover edition traces the evolution of this grassroots business movement in brand-new chapters while preserving the inspirational lessons and stunning photography of the original. It’s ideal for corporate gifts, the new graduate, business students, or any career person who cares about doing the right thing.




Cowboy Culture


Book Description

A colorful account of five centuries of cowboy culture details the life, history, customs, status, job, equipment, and more of the cowboy from sixteenth-century Spanish Mexico to the present.




Why Cows Need Cowboys


Book Description

**2022 Will Rogers Medallion Award Gold Winner for Western Non-Fiction - Young Readers** Welcome to Western Writers of America’s first anthology for young readers. In this collection of true tales of the West, we leave textbook history in the rearview mirror and take you on a tour of twenty seldom-told dramas, the kind you might stumble across only if you leave the main road to wander the detours and byways of the American story. Here you’ll meet extraordinary characters, from a young buffalo hunter of prehistoric times to riders for the Pony Express, the first African American female stagecoach driver, and the Navajo code talkers of World War II. Did you know that in 1821, a Plains Indian girl trekked 1,400 miles to visit Washington, DC? Or that two brave children, eight and ten years old, took part in the Texas Revolution? Tales in this anthology range wide in time, topic, and mood, yet all celebrate a spirit that is uniquely Western. Founded in 1953, Western Writers of America is the nation’s oldest and most distinguished organization of professionals writing about the early frontier and the American West, its past and present. Now in our sixty-eighth year, our more than seven hundred members write fiction and nonfiction, songs, poetry, short stories, plays for stage and screen, and more. The contributors to this anthology, WWA members all, include bestselling authors and winners of numerous prestigious literary awards. With Why Cows Need Cowboys, we invite you to journey westward with us, and we hope you enjoy the ride.




Ride for the Brand


Book Description




Brand Harmony


Book Description

Brand Harmony presents a fresh and revealing approach to branding and explains how companies of all types and sizes can achieve dynamic results by orchestrating their customers' total experience. Brand Harmony is a breakthrough concept that aligns everyone in a company to deliver a powerful, harmonious message to customers.Full of common-sense wisdom, Brand Harmony dispels the myths about branding and shows how companies can successfully create Brand Harmony in the minds of their customers by aligning the entire organization to tell one cumulative story. Brand Harmony takes marketing beyond the marketing department by showing how people throughout an organization need to "be the brand" in order to create comprehensive, company-wide messages that customers will understand and believe. Brand Harmony includes 10 how-to exercises based on Yastrow's proven methods and real-life examples which walk the reader through each stage of the branding process.




Lyn and the Fuzzy


Book Description

Grown from a special seed, Fuzzy, a huge, strong, friendly creature, becomes Lyn's constant companion until the cold winds blow.




Red, White, and Blue


Book Description

Through verse, a girl explains how she views America's flag.




An Irish Hallowe'en


Book Description

When Wise Woman Magee is trapped into nursing a goblin back to health, she only ecapes with the help of her children whose Snap Apple Night costumes frighten the goblins.