Author : Gloria Moss
Publisher : John Hunt Publishing
Page : 242 pages
File Size : 40,41 MB
Release : 2014-11-28
Category : Design
ISBN : 1846947081
Discover how men and women perceive the world differently and why they won't agree on the colour or shape of the sofa!
Author : Daniel Chandler
Publisher : Taylor & Francis
Page : 353 pages
File Size : 50,93 MB
Release : 2017-06-14
Category : Language Arts & Disciplines
ISBN : 1315311046
This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies.
Author : Gloria Moss
Publisher : Routledge
Page : 165 pages
File Size : 36,17 MB
Release : 2017-01-20
Category : Business & Economics
ISBN : 1351974211
It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another. Since purchasing intent can be increased by providing products that appeal to particular types of customers, an understanding of the impact of personality on design will help maximise the effectiveness of design and advertising efforts. Gloria Moss brings together contributions from leading experts in academia and industry, including Professor Judi Harris, Dr Ceri Sims, Professor Paul Springer, Holly Buchanan and the late Bill Wylie. This book reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed. Personality, Design and Marketing will be of great interest to those who would like to see the effectiveness of design and marketing enhanced, whether it is those working in the area of design, or marketing or general management. It shows the extent to which preferences vary according to personality and the limitations of a one-size-fits-all approach to design.
Author : Cordelia Fine
Publisher : W. W. Norton & Company
Page : 292 pages
File Size : 21,21 MB
Release : 2017-01-24
Category : Science
ISBN : 0393253880
“Beliefs about men and women are as old as humanity itself, but Fine’s funny, spiky book gives reason to hope that we’ve heard Testosterone rex’s last roar.” —Annie Murphy Paul, New York Times Book Review Many people believe that, at its core, biological sex is a fundamental force in human development. According to this false-yet-familiar story, the divisions between men and women are in nature alone and not part of culture. Drawing on evolutionary science, psychology, neuroscience, endocrinology, and philosophy, Testosterone Rex disproves this ingrained myth and calls for a more equal society based on both sexes’ full human potential.
Author : Susan Chritton
Publisher : John Wiley & Sons
Page : 361 pages
File Size : 20,10 MB
Release : 2012-05-08
Category : Business & Economics
ISBN : 1118238184
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Author : Thorsten Botz-Bornstein
Publisher : Springer Nature
Page : 259 pages
File Size : 13,70 MB
Release : 2021-01-31
Category : Philosophy
ISBN : 3030653439
This book offers a philosophical exploration of lines in art and culture, and traces their history from Antiquity onwards. Lines can be physical phenomena, cognitive responses to observed processes, or both at the same time. Based on this assumption, the book describes the “philosophy of lines” in art, architecture, and science. The book compares Western and Eastern traditions. It examines lines in the works of Paul Klee, Wassily Kandinsky, and Henri Michaux, as well as in Chinese and Japanese art and calligraphy. Lines are not merely a matter of aesthetics but also reflect the psychological states of entire cultures. In the nineteenth century, non-Euclidean geometry sparked the phenomenon of the “self-negating line,” which influenced modern art; it also prepared the ground for virtual reality. Straight lines, distorted lines, blurred lines, hot and cold lines, dynamic lines, lines of force, virtual lines, and on and on, lines narrate the development of human civilization.
Author : Cordelia Fine
Publisher : Icon Books
Page : 252 pages
File Size : 14,32 MB
Release : 2017-03-02
Category : Science
ISBN : 1785781626
WINNER OF THE 2017 ROYAL SOCIETY INSIGHT INVESTMENT SCIENCE BOOK PRIZE What the judges said: 'Every man and woman should read this book on gender bias ... an important, yet wickedly witty, book.' 'Fine's entertaining and thoughtful book is a valuable addition to the discussion about gender.' Ian Critchley, Sunday Times 'In addition to being hopeful, Fine is also angry. We should all be angry. Testosterone Rex is a debunking rumble that ought to inspire a roar.' Guardian 'A densely packed, spirited book, with an unusual combination of academic rigour and readability ... The expression “essential reading for everyone” is usually untrue as well as a cliché, but if there were a book deserving of that description this might just be it.' Antonia Macaro, Financial Times Testosterone Rex is the powerful myth that squashes hopes of sex equality by telling us that men and women have evolved different natures. Fixed in an ancestral past that rewarded competitive men and caring women, these differences are supposedly re-created in each generation by sex hormones and male and female brains. Testosterone, so we’re told, is the very essence of masculinity, and biological sex is a fundamental force in our development. Not so, says psychologist Cordelia Fine, who shows, with wit and panache, that sex doesn’t create male and female natures. Instead, sex, hormones, culture and evolution work together in ways that make past and present gender dynamics only a serving suggestion for the future – not a recipe. Testosterone Rex brings together evolutionary science, psychology, neuroscience and social history to move beyond old ‘nature versus nurture’ debates, and to explain why it’s time to unmake the tyrannical myth of Testosterone Rex. For fans of Fine – whose Delusions of Gender ‘could have far-reaching consequences as significant as The Female Eunuch’ (Viv Groskop, Guardian) – and thousands of new readers, this is an upbeat, timely and important contribution to the debate about gender in society.
Author : Gina Rippon
Publisher : Vintage
Page : 450 pages
File Size : 41,41 MB
Release : 2020-07-07
Category : Psychology
ISBN : 0525435379
A breakthrough work in neuroscience—and an incisive corrective to a long history of damaging pseudoscience—that finally debunks the myth that there is a hardwired distinction between male and female brains We live in a gendered world, where we are ceaselessly bombarded by messages about sex and gender. On a daily basis, we face deeply ingrained beliefs that sex determines our skills and preferences, from toys and colors to career choice and salaries. But what does this constant gendering mean for our thoughts, decisions and behavior? And what does it mean for our brains? Drawing on her work as a professor of cognitive neuroimaging, Gina Rippon unpacks the stereotypes that surround us from our earliest moments and shows how these messages mold our ideas of ourselved and even shape our brains. By exploring new, cutting-edge neuroscience, Rippon urges us to move beyond a binary view of the brain and to see instead this complex organ as highly individualized, profoundly adaptable and full of unbounded potential. Rigorous, timely and liberating, Gender and Our Brains has huge implications for women and men, for parents and children, and for how we identify ourselves.
Author :
Publisher :
Page : 1256 pages
File Size : 48,60 MB
Release : 1909
Category : Shoes
ISBN :
Author : Erdogan Koc
Publisher : Routledge
Page : 361 pages
File Size : 10,36 MB
Release : 2020-09-03
Category : Business & Economics
ISBN : 1000172066
Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
