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Wiley Pathways Business Math

Author : Steve Slavin

Publisher : John Wiley & Sons

Page : 309 pages

File Size : 34,21 MB

Release : 2006-11-17

Category : Business & Economics

ISBN : 0470007192

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Book Description

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Math will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental mathematical concepts needed for business, it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Understand the business uses of percent calculations. * Solve business problems using algebraic equations. * Learn why stores markup and markdown their inventory. * Calculate different types of discounts. * Examine different banking options. * Compare personal, sales, and property taxes and the implications of taxing income, property, and retail sales. * Calculate simple and compound interest and learn how each affects the future value of money. * Explore the uses of promissory notes, mortgages, and credit cards and how to calculate the cost of each. * Learn different ways to determine the loss of value of business property and equipment, and the effect of depreciation on taxes. * Examine financial statements and learn how to read the income statement and the balance sheet. * Learn how to calculate the mean, median, mode, and range of data. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Finance, Business Communication, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.



Wiley Pathways Business Communication

Author : Marty Brounstein

Publisher : John Wiley & Sons

Page : 0 pages

File Size : 50,8 MB

Release : 2006-08-18

Category : Business & Economics

ISBN : 9780471790778

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Book Description

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications. * Resolve conflicts effectively. * Choose the best words and voice for your audience. * Craft persuasive business letters. * Avoid common writing mistakes. * Plan and lead successful business meetings. * Overcome your fears of public speaking. * Write winning business proposals. * Create a resume that helps you get the job you want. * Present yourself professionally in an interview. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.



The Handbook of Communication Engagement

Author : Kim A. Johnston

Publisher : John Wiley & Sons

Page : 603 pages

File Size : 36,71 MB

Release : 2018-04-27

Category : Business & Economics

ISBN : 1119167515

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Book Description

A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.



Wiley Pathways Marketing

Author : Alexander Hiam

Publisher : John Wiley & Sons

Page : 5 pages

File Size : 24,45 MB

Release : 2006-08-18

Category : Business & Economics

ISBN : 0471790796

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Book Description

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.



Wiley Pathways Small Business Management

Author : Richard M. Hodgetts

Publisher : John Wiley & Sons

Page : 629 pages

File Size : 29,45 MB

Release : 2007-03-16

Category : Business & Economics

ISBN : 0470111267

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Book Description

In order to become a successful entrepreneur, one has to have a clear understanding of how to effectively manage a small business. This valuable introduction shows budding entrepreneurs how to launch and run their own firm. In addition to explaining the value and appeal of small businesses, it offers a variety of essential start-up lessons, including how to write a business plan, obtain financing, and choose a legal form for any venture.



The Art and Science of Communication

Author : P. S. Perkins

Publisher : John Wiley & Sons

Page : 235 pages

File Size : 48,82 MB

Release : 2010-12-17

Category : Business & Economics

ISBN : 1118039491

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Book Description

The Art and Science of Communication shows you a new way to understand and use communication in the workplace. Revealing the seven types of communication we all use every day, the book shows you how to increase your communication effectiveness in any setting with practical techniques, analogies, and models that clearly explain the formulas for successful communication. Combining the science and art of communication into one effective formula, this book offers a straightforward and easy to understand plan for a more successful career.



Wiley Pathways Supervision

Author : Bob Nelson

Publisher : John Wiley & Sons

Page : 416 pages

File Size : 29,25 MB

Release : 2007-03-09

Category : Business & Economics

ISBN : 0470111275

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Book Description

Gaining the right managerial skills will help launch a career in a field that is in high demand and short supply. With this book, readers will acquire the knowledge and tools to manage employees as well as to deal with the increasingly complex changes that occur in the business world. One of the important areas covered is how to handle office politics and ethical questions. Mastering this section will open up new doors to upper management positions.



Wiley Pathways E-Business

Author : Greg Holden

Publisher : John Wiley & Sons

Page : 477 pages

File Size : 13,60 MB

Release : 2008-03-28

Category : Business & Economics

ISBN : 0470198575

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Book Description

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E-Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. It also delves into the techniques to follow for operating the e-business, including selecting the right products, managing inventory, creating a marketing plan, and more. The book then covers how to create a secure Web site that can track customer data.



Inbound Content

Author : Justin Champion

Publisher : John Wiley & Sons

Page : 256 pages

File Size : 48,63 MB

Release : 2018-04-24

Category : Business & Economics

ISBN : 1119488958

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Book Description

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It’s not about blindly expanding reach, it’s about reaching out to the right audience. Today’s marketplace is no longer about chasing the sale—with the right approach to content, your customers will come to you. Your content must be valuable, relevant, and consistent—but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand. Discover the power of storytelling and generate effective content ideas Plan a long-term content strategy and a content creation framework Create great content, promote it, measure it, and analyze its performance Extend your content’s value, become a more effective writer, and develop a growth mentality Effective content is worth its weight in marketing gold. It stands out from the noise, and to the customer, looks like an oasis in a desert of clickbait and paid reviews. Inbound Content shows you how to plan, build, and implement your content strategy for unprecedented engagement and sales.



Networking Fundamentals

Author : Crystal Panek

Publisher : John Wiley & Sons

Page : 342 pages

File Size : 43,2 MB

Release : 2019-11-12

Category : Computers

ISBN : 1119650747

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Book Description

A clear and concise resource on Windows networking, perfect for IT beginners Did you know that nearly 85% of IT support roles require a good understanding of networking concepts? If you are looking to advance your IT career, you will need a foundational understanding of Windows networking. Network Fundamentals covers everything you need to know about network infrastructures, hardware, protocols, and services. You will learn everything you need to gain the highly in-demand Networking Fundamentals MTA Certification. This entry-level credential could be your first step into a rewarding, stable and lucrative IT career. This new Sybex guide covers the basics of networking starting from the “ground level,” so no previous IT knowledge is required. Each chapter features approachable discussion of the latest networking technologies and concepts, closing with a quiz so you can test your knowledge before moving to the next section. Even if you are brand new to computers, Network Fundamentals will guide you to confidence and mastery. Understand wired and wireless networks in every detail Learn everything you need to attain the Networking Fundamentals MTA Certification Test your knowledge with end-of-chapter quiz questions Understand internet protocol (IP) and categorize IPv4 addresses Work with networking services and area networks Define network infrastructures and network security, including intranets, extranets, and VPNs Beginning and established IT professionals looking to understand more about networking will gain the knowledge to create a network diagram and confidently explain basic networking concepts. Thanks to the features in this book, you will be able to apply your new networking skills in real world situations and feel confident when taking the certification test.