Winning Wars


Book Description

A collection of military history essays examining the philosophical side of war and the meaning of “victory.” What does it mean to win a war? How does this differ from a simple military victory? How have different cultures and societies answered these questions through history, and how can we apply these lessons? When considering how a war might be “won,” there are three big ideas that underpin how success can be measured: ownership, intervention for effect, and fighting for ideas. These three main themes also contain a series of sub-themes: internal and external, short-term and long-term, military success versus political success, and tactical outcomes versus campaign effects versus strategic success. This book examines the constituent parts of what may comprise “victory” or “winning” in war and then travels, chronologically, through a wide variety of historical case studies, further exploring these philosophical components and weaving them into a factual discussion. The authors of each chapter will explore the three big ideas within the context of their individual case studies, offering pointers as to where, within that framework, their case study may sit. The message of this book is not just an academic exploration for its own sake, but a vital aspect (both morally and practically) of the political and military business of the application of force. In short, know in advance how you wish to end before you start. “Comprising sixteen excellent and thought-provoking essays by eighteen noted military historians and former warriors, the book comprehensively examines the realities of war and the wide-ranging concepts of victory. At the same time, it offers a very good general history of warfare.” —Baird Maritime “[This book] can provide useful insights to anyone; students and subject matter experts alike can find something to gain from this book. Most importantly, its emphasis on contemporary warfare can provide consequential information for our current military and civilian leadership, if they are willing to hear it.” —Air & Space Power Journal




Winning at War


Book Description

What are the independent variables that determine success in war? Drawing on 40 years of studying and teaching war, political scientist Christian P. Potholm presents a 'template of Mars, ' seven variables that have served as predictors of military success over time and across cultures. In Winning at War, Potholm explains these variables--technology, sustained ruthlessness, discipline, receptivity to innovation, protection of military capital from civilians and rulers, will, and the belief that there will always be another war--and provides case studies of their implementation, from ancient battles to today.




Winning Modern Wars


Book Description

Discusses America's involvement in Iraq, including the risks, triumphs, and repercussions, and offers alternatives to future dealings with Iraq and the War on Terrorism.




Useful Enemies


Book Description

Keen investigates why conflicts are so prevalent and so intractable, even when one side has much greater military resources. He asks who benefits from wars-- whether economically, politically, or psychologically-- and argues that in order to bring them successfully to an end we need to understand the complex vested interests on all sides.




Winning the Unwinnable War


Book Description

Eight years after 9/11 and in the shadow of two protracted U.S. military campaigns in the Middle East, the enemy is not only undefeated but emboldened and resurgent. What went wrong_and what should we do going forward? Winning the Unwinnable War shows how our own policy ideas led to 9/11 and then crippled our response in the Middle East, and it makes the case for an unsettling conclusion: By subordinating military victory to perverse, allegedly moral constraints, Washington's policy has undermined our national security. Owing to the significant influence of Just War Theory and neoconservatism, the Bush administration consciously put the imperative of shielding civilians and bringing them elections above the goal of eliminating real threats to our security. Consequently, this policy left our enemies stronger, and America weaker, than before. The dominant alternative to Bush-esque idealism in foreign policy_so-called realism_has made a strong comeback under the tenure of Barack Obama. But this nonjudgmental, supposedly practical approach is precisely what helped unleash the enemy prior to 9/11. The message of the essays in this thematic collection is that only by radically re-thinking our foreign policy in the Middle East can we achieve victory over the enemy that attacked us on 9/11. We need a new moral foundation for our Mideast policy. That new starting point for U.S. policy is the moral ideal championed by the philosopher Ayn Rand: rational self-interest. Implementing this approach entails objectively defining our national interest as protecting the lives and freedoms of Americans_and then taking principled action to safeguard them. The book lays out the necessary steps for achieving victory and for securing America's long-range interests in the volatile Middle East.




Winning the War in Your Mind


Book Description

MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.




Winning the Tax Wars


Book Description

Over the past few decades, the concentration of wealth and property in the hands of a few has been facilitated by tax evasion, tax avoidance, and above all by tax competition. Fortunately, a determined move toward international cooperation among tax authorities is gathering its forces to do battle. This invaluable book shows how the globalization of trade, the digitization of the economy, tax competition between sovereign states, the erosion of the tax base, and the transfer of pro ts have all revealed the weaknesses of a traditional tax system that has reached its limits, and how numerous states and groups of states have joined efforts in creating a new international tax system designed to restore fairness and stability in the levying of taxes worldwide. Stemming from a 2016 conference initiated by the Canadian non-pro t organization TaxCOOP, convened by the World Bank and bringing together well-known taxation experts from prominent international organizations, the book presents outstanding contributions highlighting the impacts of tax competition and viable solutions. Among the issues and topics covered are the following: – electronic commerce and electronic money; – transfer pricing; – derivatives and hedge funds; – protecting tax whistle-blowers; – offshore tax investigations; – possibility of an international tax court; – impact of tax competition on developing countries; – carbon pricing; – tobacco taxation; and – effective taxation of the ultra-wealthy and their nancial capital. The chapters include details of country experiences and results, in some cases analyzed by key protagonists themselves. Collectively, the contributions take a giant step toward reinforcing the power of sovereign states in sectors such as the environment, education, and health. As an authoritative guide to increasing the level of transparency and accountability of private and public economic actors and restoring citizens’ trust in the fairness of our global governance systems, this peerless volume will be warmly welcomed by tax lawyers, taxation authorities, and interested academics worldwide.




Winning the Story Wars


Book Description

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.




Winning the Next War


Book Description

How and when do military innovations take place? Do they proceed differently during times of peace and times of war? In Winning the Next War, Stephen Peter Rosen argues that armies and navies are not forever doomed to "fight the last war." Rather, they are able to respond to shifts in the international strategic situation. He also discusses the changing relationship between the civilian innovator and the military bureaucrat. In peacetime, Rosen finds, innovation has been the product of analysis and the politics of military promotion, in a process that has slowly but successfully built military capabilities critical to American military success. In wartime, by contrast, innovation has been constrained by the fog of war and the urgency of combat needs. Rosen draws his principal evidence from U.S. military policy between 1905 and 1960, though he also discusses the British army's experience with the battle tank during World War I.