Introduction to Advertising


Book Description

Originally published in 1924, as one of the first advertising textbooks, it holds much of use to the advertising industry today. The illustrations and examples of advertisements of the time also make it a fascinating historical collection. Arthur Judson Brewster was Head of the Department of Advertising and Selling, College of Business Administration, Syracuse University, and formerly Advertising Manager of The L. C. Smith & Bros. Typewriter Company. Herbert Hall Palmer was Associate Professor of Business English and Advertising, College of Business Administration, Syracuse University.




Editor & Publisher


Book Description

The fourth estate.




Fourth Estate


Book Description




Writing Success Through Poetry


Book Description

Offering a wide variety of creative prompts that will engage any writer, Writing Success Through Poetry provides timesaving lessons to help teachers create a writers' workshop in the classroom. The author, a published poet and children's book author, provides 25 original poems as prompts for students to use as inspiration for their own poetry and prose. The book offers practical, pointed questions to facilitate Socratic-style discussions and explorations of literary concepts found within the poems. Writing Success Through Poetry uses methods to instill young writers with a mental checklist for self-evaluation of their writing, as well as a profound respect for the power of poetic writing in every genre. Book jacket.




Scholastic Editor


Book Description




Gas Age


Book Description

Includes summaries of proceedings and addresses of annual meetings of various gas associations. L.C. set includes an index to these proceedings, 1884-1902, issued as a supplement to Progressive age, Feb. 15, 1910.




Business and Professional Writing: A Basic Guide


Book Description

Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout.







Wordsmithing


Book Description

Literacy: Made for All is a classroom-ready, teacher-friendly resource for English and Writing teachers of Grades 9 through 12. Organized buffet style, it is designed to complement an existing English curriculum by providing a tested repertoire of strategies for teaching both writing skills and literary analysis techniques. Benefits and Features: tested and proven effective at all learning levels, from Remedial to Pre-AP provides complete lesson plans including reproducible materials can be implemented as is or modified to suit individual teaching styles and/or students' needs each skill, assignment or project begins by 'teaching the teacher', giving an inexperienced teacher the knowledge to provide effective instruction first time out and the confidence to modify and experiment thereafter comprised of reading, writing, literary criticism and language-study components moves students from writing effectively to reading analytically (approaching text from the authoring point of view), a proven, highly successful methodology can turn any English course into a Literacy course extremely versatile and cost-effective can deepen an existing English course or complete the framework for a new one WORDSMITHING focuses on the creation, production and sharing of a variety of nonfiction writing projects.