Author : Ike Lasater
Publisher : PuddleDancer Press
Page : 165 pages
File Size : 24,41 MB
Release : 2010
Category : Business & Economics
ISBN : 1892005018
Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.
Author : Dr. Frank Luntz
Publisher : Hachette Books
Page : 414 pages
File Size : 35,88 MB
Release : 2007-01-02
Category : Language Arts & Disciplines
ISBN : 1401385745
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author : David Horner
Publisher : Cambridge University Press
Page : 148 pages
File Size : 16,32 MB
Release : 1996-11-07
Category : Business & Economics
ISBN : 9780521438728
Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context. The 17 task-based units cover a range of essential topics, from Company organisation and Advertising to Finance and Information systems. The introduction unit on learning vocabulary successfully gives learners good ideas on techniques for remembering more words. The index also provides a way in to the specific vocabulary area they want to focus on. Words at Work is accompanied by a listening cassette. Every unit contains at least one listening task and one pronunciation task, to give learners the opportunity to hear and practise the vocabulary as well as see it. Words at Work is completely self-contained, with an answer key, tapescripts and an index with phonetic transcriptions, and can be used by learners working on their own.
Author : Ronald M. Shapiro
Publisher : Penguin
Page : 274 pages
File Size : 11,4 MB
Release : 2014-11-25
Category : Business & Economics
ISBN : 0142181226
Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.
Author : Sheryl Sandberg
Publisher : Knopf
Page : 241 pages
File Size : 30,34 MB
Release : 2013-03-11
Category : Biography & Autobiography
ISBN : 0385349955
#1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.
Author : Jack Griffin
Publisher : Penguin
Page : 468 pages
File Size : 48,97 MB
Release : 2008
Category : Business & Economics
ISBN : 9780735204300
Thoroughly revised and updated to include a new section on digital communications, a wide-ranging primer on the art of persuasive communication at work features a complete vocabulary of words and body language tailored to common work situations, from getting a job to dealing with supervisors, illustrated with sample scripts. Original.
Author : J. H. Hood
Publisher : Wordcraft Global Pty Limited
Page : 113 pages
File Size : 20,26 MB
Release : 2013
Category : English language
ISBN : 9780987557537
Have you ever been frustrated by your boss constantly making changes to your documents? Annoyed at the time it takes to write something? Sick of sending emails that don't get read? Been asked to write a report and don't know where to start? Are people just not getting your message? Then this guide is for you! In this 90 page guide you will find practical and proven techniques to write clearly, concisely and quickly. Each section of the guide covers key points for writing well at work, including: the importance of identifying your audience, and then how to write for it using Plain English to get your message across how to structure your document the seven secrets to good email how to write sharp, accurate letters and memos how to use the simple tool of the mind map to improve your writing what to consider when you have been asked to write a report the key points of a resume, a cover letter and the job application getting on top of punctuation, spelling and confusing words Good workplace writing is about getting a positive answer to the question: Will your reader understand what you want them to know or do? This guide will give you the skills to get that positive answer-quickly and well.
Author : Robert W. Bly
Publisher : Skyhorse
Page : 0 pages
File Size : 12,73 MB
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781510741751
The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He’s been a professional copywriter for nearly forty years and has been named America’s best copywriter. And now he’s drawing back the curtain and revealing hundreds of proven words and phrases that can help you: Grab the reader’s attention. Convey a sense of urgency. Communicate what’s special, different, and unique about your product. Boost response with proven time-tested offers. Arouse the reader’s curiosity. Overcome buyer objections. Announce something new. Move the reader emotionally. Create a perception of superior product value. Give the reader news. And much more. The Big Book of Words that Sell contains the 1200 words and phrases that have proven to sell most effectively for Bob, and the best situations to employ that language in. Use them to: Sell any product or service. Get connections, followers, and friends on social media. Write social media posts and ads that generate more clicks and conversions. Optimize web pages for Google and other search engines. Write e-mails that get higher open and click-through rates. Become a more powerful and persuasive copywriter. Increase web site traffic and conversion. Generate better return from your Call to Actions (CTA). The Big Book of Words that Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use is your guide to the world’s most persuasive words and phrases—and how to leverage them to sell your product.
Author : Carole Marsh
Publisher : Gallopade International
Page : 58 pages
File Size : 26,91 MB
Release : 2012-11-01
Category : Juvenile Nonfiction
ISBN : 9780635105561
"Middle school, high school, college & beyond."
Author : Shirley Brice Heath
Publisher : Cambridge University Press
Page : pages
File Size : 14,84 MB
Release : 2012-01-12
Category : Language Arts & Disciplines
ISBN : 1139504452
Childhood and family life have changed significantly in recent decades. What is the nature of these changes? How have they affected the use of time, space, work and play? In what ways have they influenced face-to-face talk and the uses of technology within families and communities? Eminent anthropologist Shirley Brice Heath sets out to find answers to these and similar questions, tracking the lives of 300 black and white working-class families as they reshaped their lives in new locations, occupations and interpersonal alignments over a period of thirty years. From the 1981 recession through the economic instabilities and technological developments of the opening decade of the twenty-first century, Shirley Brice Heath shows how families constantly rearrange their patterns of work, language, play and learning in response to economic pressures. This outstanding study is a must-read for anyone interested in family life, language development and social change.
