WORKERS' PARADISE LOST


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The Cold War in the 1950s


Book Description

The book claims that the United States and the Soviet Union attained the mastery of the international order by projecting universalist values that responded to the particularist markers of the domestic order that was generated in the 1950s. The geopolitical orientation adopted by the superpowers in the 1950s was shaped by the way in which their societies developed politically, socially and economically in the 1950s. The main argument of this book is that the quest for the mastery of the international order that informed superpower relations in the 1950s was guided by the need to respond to the local circumstances that emerged in the United States and the Soviet Union. The particularist markers that arose in the 1950s led to the establishment of a geopolitical project underpinned by certain universalist values that could be applied in order to build the superpowers’ sphere of influence.




Russia and Eastern Europe, 1789-1985


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A Time of Fear


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From National Book Award Finalist and Sibert Honor Author Albert Marrin, a timely examination of Red Scares in the United States, including the Rosenbergs, the Hollywood Ten and the McCarthy era. In twentieth century America, no power--and no threat--loomed larger than the communist superpower of the Soviet Union. America saw in the dreams of the Soviet Union the overthrow of the US government, and the end of democracy and freedom. Meanwhile, the Communist Party of the United States attempted to use deep economic and racial disparities in American culture to win over members and sympathizers. From the miscarriage of justice in the Scotsboro Boys case, to the tragedy of the Rosenbergs to the theatrics of the Hollywood Ten to the menace of the Joseph McCarthy and his war hearings, Albert Marrin examines a unique time in American history...and explores both how some Americans were lured by the ideals of communism without understanding its reality and how fear of communist infiltration at times caused us to undermine our most deeply held values. The questions he raises ask: What is worth fighting for? And what are you willing to sacrifice to keep it? Filled with black and white photographs throughout, this timely book from an award-author brings to life an important and dramatic era in American history with lessons that are deeply relevant today.




World Communism, 1964-1969


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The Routledge Companion to Marketing History


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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.