Customer-centered Telecommunications Services Marketing


Book Description

Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.




Managing Projects in Telecommunication Services


Book Description

Effective project management tailored to the needs of the telecommunications industry "In our rapidly changing world, the information and communication technologies and services have an immense impact on virtually all aspects of our lives. . . . With his deep understanding of the telecommunication services, and his rich experiences in both standardization activities and teaching practice, [Dr. Sherif's] book provides a very clear analysis of development projects in telecommunication services. I believe the readers will find this book very useful and interesting." —Houlin Zhao, Director, Telecommunication Standardization Bureau,International Telecommunication Union "Dr. Sherif's book is an important contribution to the project management literature. With the domination of the service economy in recent years, the book addresses the unique features of telecommunication services, a critical pillar of the service sector. Development projects in telecommunications require combining good knowledge of the fundamentals of project management with clear understanding of the complexities arising from fast-changing technology, deregulations, standards, accountability, and supply chain management difficulties. This book addresses the much-needed integrative approach very well." —Tarek Khalil, President, International Association for Management of Technology (IAMOT) While there has been much written about project management, the vast majority of the literature focuses on industrial design and production. In Managing Projects in Telecommunication Services, Mostafa Hashem Sherif effectively demonstrates the unique requirements of projects in telecommunication services and, consequently, the benefits of an integrated approach to project management that is specifically tailored to the telecommunications industry. Managing Projects in Telecommunication Services draws from a wide range of disciplines, including organizational management, motivation, quality control, and software engineering. All the theory and practical guidance that an effective telecommunications project manager needs is provided. The text is divided into three main parts: Chapters 1 through 3 set forth the special characteristics of telecommunications projects, including technology life cycle, type of innovation, and project organization Chapters 4 through 10 cover the areas that the Project Management Institute has standardized in its publication A Guide to the Project Management Body of Knowledge (PMBOK® Guide), focusing on the issues specific to telecommunications. Chapters address scope, schedule and cost, information and communication, human resources, quality, vendor management, and risk Chapters 11 and 12 integrate and summarize all of the concepts for the planning and delivery of a project Chapters are loaded with examples and case studies, many from the author's personal experience, that demonstrate the benefits of good project management and the consequences of poor project management. Each chapter includes a summary of key points. References are also provided to facilitate further research and study. For project managers as well as students in telecommunications, this text is unsurpassed. It not only covers the theory and practice of effective project management, it also tailors its discussion specifically to the unique needs of the telecommunications industry. (PMBOK is a registered mark of the Project Management Institute, Inc.)




Essentials of Modern Telecommunications Systems


Book Description

7 -- Transmission Techniques 2717.1 Introduction 271; 7.2 Transmission Line Behavior 271; 7.3 Decibel Measurements 273; 7.4 Basic TDM Techniques and Digital Transmission Systems 274; 7.5 Plesiochronous Higher-Order Digital Multiplexing or PDH 279; 7.6 Synchronous Digital Multiplexing 281; 7.7 Optical Networks 287; 7.8 The Future 290; 8 -- Telecommunication Systems Testing 293; 8.1 Introduction 293; 8.2 Measurement Areas 293; 8.3 Measurement of Power Levels in Telecommunications Circuits 294; 8.4 High-Frequency Power Measurements 296.




Signal


Book Description




The Froehlich/Kent Encyclopedia of Telecommunications


Book Description

Introduction to Computer Networking to Methods for Usability Engineering in Equipment Design.




Implementing Reforms in the Telecommunications Sector


Book Description

Presents a compilation of information from a worldwide pool of experts on their practical experiences in telecommunications sector reform. This study compiles a wealth of information from a worldwide pool of experts on their practical experiences in telecommunications sector reform. It provides an up-to-date account of approaches to the major policy and structural issues and describes developments in Latin America, Asia and the Pacific, and Europe. The study also examines issues related to investment, regulation, and implementation. While each of the eight parts centers on a particular aspect of telecommunications sector reform, the study highlights several recurring themes and looks at a number of country experiences from the perspective of policymakers, regulators, investors, operators, the international development community, and other industry specialists. This volume provides valuable information on how to implement telecommunications reforms, offers insights into the effectiveness of these reforms, and identifies critical areas in which further discussion of related policy and implementation issues in this increasingly important economic sector.





Book Description







SIP


Book Description

This newly revised edition of the ground-breaking Artech House bestseller, SIP: Understanding the Session Initiation Protocol gives you a thorough and up-to-date understanding of this revolutionary protocol for call signaling and IP Telephony. The second edition includes brand new discussions on the use of SIP for wireless multimedia communications. It explains how SIP is powerful "rendezvous" protocol that leverages mobility and presence to allow users to communicate using different devices, modes, and services anywhere they are connected to the Internet You learn why SIP has been chosen by the 3GPP (3rd Generation Partnership Program for wireless cell phones) as the core signaling, presence, and instant messaging protocol.




TELECOMMUNICATION SYSTEMS AND TECHNOLOGIES-Volume II


Book Description

Telecommunication Systems and Technologies theme is a component of Encyclopedia of Physical Sciences, Engineering and Technology Resources in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. Telecommunication systems are emerging as the most important infrastructure asset to enable business, economic opportunities, information distribution, culture dissemination and cross-fertilization, and social relationships. As any crucial infrastructure, its design, exploitation, maintenance, and evolution require multi-faceted know-how and multi-disciplinary vision skills. The theme is structured in four main topics: Fundamentals of Communication and Telecommunication Networks; Telecommunication Technologies; Management of Telecommunication Systems/Services; Cross-Layer Organizational Aspects of Telecommunications, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College students Educators, Professional practitioners, Research personnel and Policy analysts, managers, and decision makers and NGOs