CRM
Author :
Publisher :
Page : 388 pages
File Size : 14,38 MB
Release : 1994
Category : Cultural property
ISBN :
Marketing Destinations and Venues for Conferences, Conventions and Business Events
Author : Rob Davidson
Publisher : Routledge
Page : 295 pages
File Size : 23,53 MB
Release : 2012-05-31
Category : Business & Economics
ISBN : 113638037X
Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing * Strategic marketing planning, ROI and strategy evaluation * Destination and venue selling strategies * Future challenges, opportunities and supply-side developments
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Author : Ammari, Nedra Bahri
Publisher : IGI Global
Page : 317 pages
File Size : 46,91 MB
Release : 2022-06-24
Category : Business & Economics
ISBN : 1799895556
Book Description
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Conferences and Conventions
Author : Tony Rogers
Publisher : Routledge
Page : 422 pages
File Size : 27,11 MB
Release : 2010-05-14
Category : Business & Economics
ISBN : 1136415718
Book Description
Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology and communications, from video conferencing to web casting and pod casting * Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments. Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK
CRM
Author : Roger Joseph Baran
Publisher : Routledge
Page : 406 pages
File Size : 26,15 MB
Release : 2013
Category : Business & Economics
ISBN : 0415896568
Book Description
This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.
Strategic Innovative Marketing and Tourism
Author : Androniki Kavoura
Publisher : Springer
Page : 1284 pages
File Size : 40,49 MB
Release : 2019-07-03
Category : Business & Economics
ISBN : 3030124533
Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
International Conference on Commerce and Management in the Digital Age: Trends, Challenges & Innovations
Author : A. Martin David
Publisher : Shanlax Publications
Page : 448 pages
File Size : 44,73 MB
Release :
Category : Business & Economics
ISBN : 8196866372
Book Description
This book contains the collection of articles from the International Conference on "Commerce and Management in the Digital Age: Trends, Challenges & Innovation" held on January 5th and 6th, 2024. This distinguished event was meticulously organized by the School of Commerce at The American College, Madurai, Tamil Nadu, India.
Strategic Innovative Marketing
Author : Damianos P. Sakas
Publisher : Springer
Page : 273 pages
File Size : 13,67 MB
Release : 2019-05-25
Category : Business & Economics
ISBN : 3030160998
Book Description
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
XV International Scientific Conference “INTERAGROMASH 2022”
Author : Alexey Beskopylny
Publisher : Springer Nature
Page : 3148 pages
File Size : 47,40 MB
Release : 2023-02-24
Category : Technology & Engineering
ISBN : 3031212193
Book Description
The book contains proceedings of the XV International Scientific Conference INTERAGROMASH 2022, Rostov-on-Don, Russia. This conference is dedicated to the innovations in the field of precision agriculture, robotics and machines, as well as agriculture biotechnologies and soil management. It is a collection of original and fundamental research in such areas as follows: unmanned aerial systems, satellite-based applications, proximal and remote sensing of soil and crop, positioning systems, geostatistics, mapping and spatial data analysis, robotics, and automation. Potential and prospects for the use of hydrogen in agriculture, for example, in high-performance tractors with hybrid electric transmission, are disclosed in the research works of scientists from all over the world. It also includes such topics as precision horticulture, precision crop protection, differential harvest, precision livestock farming, controlling environment in animal husbandry, and other topics. One of the important issues raised in the book is to ensure the autonomy of local farms. The topic of the impact of the agro-industrial sector on the environment also received wide coverage. Ways to reduce the burden on the environment are proposed, and the use of alternative fuels and fertilizers is suggested. The research results presented in this book cover the experience and the latest studies on the sustainable functioning of agribusiness in several climatic zones. The tundra and taiga, forest-steppe, the steppe and semi-desert—all this is a unique and incredibly demanded bank of information, the main value of which is the real experience of the functioning of agribusiness in difficult climatic and geographic conditions. These materials are of interest for professionals and practitioners, for researchers, scholars, and producers. They are used in the educational process at specific agricultural universities or during vocational training at enterprises and also become an indispensable helper to farm managers in making the best agronomic decisions.
CRM Bulletin
Author :
Publisher :
Page : 206 pages
File Size : 34,12 MB
Release : 1978
Category : Cultural property
ISBN :
