World Consumer Lifestyles Databook 2004
Author :
Publisher :
Page : 0 pages
File Size : 32,30 MB
Release : 2004
Category : Consumer behavior
ISBN :
Author :
Publisher :
Page : 0 pages
File Size : 32,30 MB
Release : 2004
Category : Consumer behavior
ISBN :
Author :
Publisher :
Page : 540 pages
File Size : 29,13 MB
Release : 2005
Category : Consumer behavior
ISBN :
Author : Bohdan S. Wynar
Publisher :
Page : 840 pages
File Size : 29,5 MB
Release : 2005
Category : Reference books
ISBN :
1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.
Author : Matthew Housden
Publisher : Routledge
Page : 389 pages
File Size : 12,96 MB
Release : 2013-05-13
Category : Business & Economics
ISBN : 1136420622
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Author : Katherine Toland Frith
Publisher : Peter Lang
Page : 282 pages
File Size : 29,59 MB
Release : 2010
Category : Art
ISBN : 9781433103858
Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Author : Arthur James Wells
Publisher :
Page : 2142 pages
File Size : 31,47 MB
Release : 2005
Category : Bibliography, National
ISBN :
Author : Matthew Housden
Publisher : Routledge
Page : 390 pages
File Size : 30,94 MB
Release : 2012-06-25
Category : Business & Economics
ISBN : 1136419985
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author : Matthew Housden
Publisher : Routledge
Page : 390 pages
File Size : 50,41 MB
Release : 2007
Category : Business & Economics
ISBN : 0750685530
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Research and Information module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author : Barbara Mueller
Publisher : Peter Lang
Page : 382 pages
File Size : 46,73 MB
Release : 2011
Category : Business & Economics
ISBN : 9781433103841
"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
Author : Doris Köhn
Publisher : Springer Science & Business Media
Page : 250 pages
File Size : 13,5 MB
Release : 2011-01-21
Category : Business & Economics
ISBN : 3540778578
The growth of urban areas and population in middle and low income countries is a continuing trend. Urbanization expands as rural to urban migration offers better income opportunities in cities. This trend is both a source of development opportunities and challenges for the housing sector. On the one hand, housing is a large and growing market, and on the other, massive slums confirm the poor housing conditions in many developing countries. These adverse conditions mirror inadequate housing policies, inefficient or absent property registration, as well as limits to access to housing finance. Provision of affordable housing is therefore an important topic in the fight against poverty. This book focuses on solutions that improve the enabling environment for the poor in accessing housing finance. It explores how to develop and integrate housing finance into a sustainable financial system for developing countries and offers ways in which low-income families can obtain better access to housing finance. This book provides a conceptual framework for housing finance development and addresses practical solutions in the provision of housing finance and compares different approaches.