World Consumer Lifestyles Databook
Author :
Publisher :
Page : 540 pages
File Size : 24,64 MB
Release : 2005
Category : Consumer behavior
ISBN :
Consumer Asia 2006
Author : Euromonitor Publications
Publisher : Euromonitor Publications
Page : 572 pages
File Size : 29,95 MB
Release : 2006
Category : Business & Economics
ISBN : 9781842643815
Book Description
Fully updated and expanded, this edition of Consumer Asia now contains more statistical data than ever and is the ideal point of reference for all your Asian information needs. It provides coverage of volume and value market sizes, key regional and national marketing parameters, detailed assessment of growth areas and extensive country-by-country statistical overviews. Whether it is the size of the cosmetics and toiletries market in Thailand or consumer spending in Pakistan, you'll fin all the answers you need in this single comprehensive volume.
Marketing Research and Information 2006-2007
Author : Matthew Housden
Publisher : Routledge
Page : 390 pages
File Size : 29,52 MB
Release : 2006
Category : Business & Economics
ISBN : 0750680091
Book Description
Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings * Fully endorsed by CIM and independently reviewed * Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Dynamics of International Advertising
Author : Barbara Mueller
Publisher : Peter Lang
Page : 382 pages
File Size : 42,95 MB
Release : 2011
Category : Business & Economics
ISBN : 9781433103841
Book Description
"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --
CIM Coursebook 06/07 Marketing Research and Information
Author : Matthew Housden
Publisher : Routledge
Page : 390 pages
File Size : 29,49 MB
Release : 2013-05-13
Category : Business & Economics
ISBN : 1136420614
Book Description
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
CIM Coursebook 07/08 Marketing Research and Information
Author : Matthew Housden
Publisher : Routledge
Page : 389 pages
File Size : 47,99 MB
Release : 2012-06-25
Category : Business & Economics
ISBN : 1136419993
Book Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Marketing Research and Information
Author : Matthew Housden
Publisher : Routledge
Page : 390 pages
File Size : 28,51 MB
Release : 2007
Category : Business & Economics
ISBN : 0750685530
Book Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Research and Information module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Handbook of Research on Marketing and Corporate Social Responsibility
Author : Ronald Paul Hill
Publisher : Edward Elgar Publishing
Page : 433 pages
File Size : 19,88 MB
Release : 2014-07-31
Category : Business & Economics
ISBN : 1783476095
Book Description
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
The African Press, Civic Cynicism, and Democracy
Author : M. Ibelema
Publisher : Springer
Page : 289 pages
File Size : 29,1 MB
Release : 2007-12-25
Category : Political Science
ISBN : 0230610498
Book Description
This book explores the thesis that civic cynicism in African countries is a major obstacle to the consolidation of democracy, and that the African press should address the problem not just among leaders, but also among the general populace.
The Americas [2 volumes]
Author : Kimberly J. Morse
Publisher : Bloomsbury Publishing USA
Page : 1037 pages
File Size : 26,6 MB
Release : 2022-08-23
Category : Social Science
ISBN : 1440852391
Book Description
This two-volume encyclopedia profiles the contemporary culture and society of every country in the Americas, from Canada and the United States to the islands of the Caribbean and the many countries of Latin America. From delicacies to dances, this encyclopedia introduces readers to cultures and customs of all of the countries of the Americas, explaining what makes each country unique while also demonstrating what ties the cultures and peoples together. The Americas profiles the 40 nations and territories that make up North America, Central America, the Caribbean, and South America, including British, U.S., Dutch, and French territories. Each country profile takes an in-depth look at such contemporary topics as religion, lifestyle and leisure, cuisine, gender roles, dress, festivals, music, visual arts, and architecture, among many others, while also providing contextual information on history, politics, and economics. Readers will be able to draw cross-cultural comparisons, such as between gender roles in Mexico and those in Brazil. Coverage on every country in the region provides readers with a useful compendium of cultural information, ideal for anyone interested in geography, social studies, global studies, and anthropology.
