Book Description

"This book is intended to drive home the fundamental ideas of managerial accounting and motivate students to actually want to study the subject. As you will see, the text has a number of unique features that help accomplish these goals. Based on my teaching experience and from what we have heard from professors using the previous editions, we believe students and professors want a textbook that: Recognizes that most students will become managers, not accountants Focuses attention on decision making Stresses the fact that "You Get What You Measure" Motivates students to learn managerial accounting by connecting concepts and techniques to the real world Recognizes the importance of service businesses Is clear, concise and current"