Book Description
A history of our time.
Author :
Publisher :
Page : 820 pages
File Size : 12,47 MB
Release : 1922
Category : American literature
ISBN :
A history of our time.
Author : Neville Isdell
Publisher : Macmillan + ORM
Page : 271 pages
File Size : 33,77 MB
Release : 2011-10-25
Category : Business & Economics
ISBN : 1429988894
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Author :
Publisher :
Page : 934 pages
File Size : 15,1 MB
Release : 1911
Category :
ISBN :
Author :
Publisher :
Page : 1308 pages
File Size : 23,76 MB
Release : 1911
Category : Agriculture
ISBN :
Author : William Harrison De Puy
Publisher :
Page : 834 pages
File Size : 17,98 MB
Release : 1899
Category : Encyclopedias and dictionaries
ISBN :
Author :
Publisher :
Page : 1350 pages
File Size : 23,94 MB
Release : 1904
Category : Heating
ISBN :
Author :
Publisher :
Page : 680 pages
File Size : 28,93 MB
Release : 1911
Category : Agriculture
ISBN :
Author :
Publisher :
Page : 1028 pages
File Size : 27,36 MB
Release : 1920
Category : Gas companies
ISBN :
Author :
Publisher :
Page : 762 pages
File Size : 24,17 MB
Release : 1902
Category :
ISBN :
Author :
Publisher :
Page : 672 pages
File Size : 37,77 MB
Release : 1926
Category : Coal trade
ISBN :