Book Description

Create a search strategy that will save you time and money——every time you go online! Whether you're doing market research or sizing up the competition, you won't want to venture online without this resource. This guide helps you find the information your company needs to stay competitive without wasting time and thousands of dollars. Online experts Glossbrenner and Rosenberg give you the bottom line on the business services—DIALOG, Lexis/Nexis, Dow Jones, and NewsNet; the consumer services—CompuServe, America Online, and Prodigy; and the Internet. They tell you what type of information is available from each service and how much it'll cost you. You'll get all of the sophisticated search strategies, tools, and techniques the authors developed over more than two decades of performing, writing about, and lecturing on online business research. You'll find out how to: