No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses


Book Description

Be a Small Business with BIG IMPACT Called the “professor of harsh reality,” Dan S. Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you: You Are in a Fight for Your Life. As a local small business you’re vulnerable to distant online discounters, big box retailers, and other competition, you’ve got to do more than merely get customers—you have to keep them FOR LIFE. And, you have to win them over where your competition can’t—at the street level. Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term. Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you How to use the media as an extension of personality and of relationship—NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions—increase revenue without spending money, time or leaving your operation How to use—and how to waste dollars on—the Internet and other technology PLUS gain access to: FREE – Glazer-Kennedy University Webinar Series FREE – Elite Gold Insider’s Circle Membership* FREE – Income Explosion Guide & CD FREE – Income Explosion FAST START Tele-Seminar




The Toronto Maple Leaf Hockey Club


Book Description

Published in partnership with the Toronto Maple Leafs and officially licensed by the NHL, this is the one and only official Toronto Maple Leafs Centennial publication! The Toronto Maple Leafs are one of the most storied franchises in all of sport and without question -- the most recognized team in all of hockey. Through this journey of a hundred years of Maple Leaf hockey, fans will read of ups and downs, triumphs and tears, laughter and laments. This publication tells the Leafs' complete history and introduces fans to coaches, as well as such legends as: Apps and Armstrong, Kennedy and Keon, Broda and Bower, Salming and Sundin, but also players who wore the Blue and White and left far more modest legacies. It takes fans to Toronto's first game, the construction of Maple Leaf Gardens and subsequent move to the Air Canada Centre. It celebrates Toronto's Stanley Cups and Hall of Fame players and demonstrates that through each exciting season, the Toronto Maple Leafs have forever remained our team and enjoyed the incredibly loyal support of a nation of fans. Published in complete partnership with the Toronto Maple Leafs and scheduled to release as the Leafs enter their 100th season, this official centennial publication includes contributions from many of the biggest names in Leaf history. Author Kevin Shea gained unprecedented access to players -- past and present -- as well as team executives to offer this book the most compelling, informed, and accurate portrayal of Toronto's historic hockey team and their important place in both the world of hockey and the culture of Canada. Combined with incredible archival photographs and a truly incredible design, this is the definitive and must have book for fans of the Blue and White.




I'll Be Back Right After This


Book Description

A wildly entertaining and brutally honest memoir that takes readers from the network newsrooms to the locker rooms of our country's greatest sports teams, pulling the curtain back on celebrity entertainment coverage.




Living Large


Book Description

When Harold was sixteen, he secured a job at a Melbourne advertising agency just by virtue of having travelled the furthest for the interview. Living Large traces Mitchell's journey as media buyer inside several agencies to his brave decision to start in 1976 his own media-buying operation, a radical and, to the established agencies, highly unpopular move. Mitchell went on to become Australia's biggest media buyer. His business journey led to close friendships with the two Kerrys, Packer and Stokes, and a long relationship with the Packer family. His passion for the arts saw him experience some colourful moments with Gough Whitlam, Dame Elisabeth Murdoch, Dudley Moore and folk singer Odetta. Living Large reveals Harold's loves: family, a great business deal, a brilliantly produced TV commercial, and dislikes: disloyalty, laziness and business yobbos, and presents guidance for young business executives trying to make it in the jungle. Part autobiography, part guidebook, Living Large gets into the mind of one of Australia's most intriguing business identities.







So You Think You're a Boston Red Sox Fan?


Book Description

So You Think You’re a Boston Red Sox Fan? tests and expands your knowledge of Red Sox baseball. Rather than merely posing questions and providing answers, you’ll get details behind each—stories that bring to life players and coaches, games and seasons. This book is divided into multiple parts, with progressively more difficult questions in each new section. Along the way, you’ll learn more about the great Red Sox players and coaches of the past and present, from Ted Williams, Carl Yastrzemski, Carlton Fisk, and Roger Clemens to Pedro Martinez, Jason Varitek, David Ortiz, Dustin Pedroia, and so many more. Some of the many questions that this book answers include: What was the team nickname before it was the Red Sox? Who leads the Red Sox in ejections? Which Red Sox manager, who ran the team for at least 200 games, had the best winning percentage? Who holds the record for most stolen bases in a season? What former Red Sox player later became a candidate for President of the United States under the Rhinoceros Party ticket? This book makes the perfect gift for any fan of the BoSox!




Dark Resurrections


Book Description

Someone has set about resurrecting the souls of the Four Horsemen. Each Horsemen is known for their hatred of Humanity and willingness to do anything to eradicate the breed. Their plan is to use infants as the vessels for the resurrected. With three pregnant women in her family due any day, Brenna Strachan must find out how they intend to use the infants for the resurrections. As well as discover exactly who is behind this heinous act. Her adversaries are doing what they can to keep her off their scent, even attacking cities using mythics to keep her busy. Can Brenna find out who it is and stop them before her own family becomes their prey?




The White House's Unruly Neighborhood


Book Description

Chronicling the sometimes outlandish, often tragic history of the environs of the White House, this book covers two centuries of assassinations, slave escapes, deadly duels, sex scandals, battles, brawls and spy intrigues that took place in the presidential neighborhood, Lafayette Square. The author recounts the triumphs and catastrophes of heroes and villains both famous and unsung, placing them in the context of contemporary world events of the day.