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Writing for the Web

Author : Lynda Felder

Publisher : New Riders

Page : 192 pages

File Size : 42,23 MB

Release : 2012

Category : Computers

ISBN : 0321794435

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Book Description

Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.



Writing for the Web

Author : Crawford Kilian

Publisher : Writing

Page : 0 pages

File Size : 39,41 MB

Release : 2015

Category : Computers

ISBN : 9781770402492

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Book Description

Writing for the Web offers sound principles of writing persuasive copy and using the latest techniques to create an online portfolio, develop a website or blog, and present strong, lively content people will want to read. The book is a definitive guide to online writing for desktop, laptop and mobile formats.



Web Writing

Author : Jack Dougherty

Publisher : University of Michigan Press

Page : 275 pages

File Size : 10,86 MB

Release : 2015-04-21

Category : Language Arts & Disciplines

ISBN : 0472900129

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Book Description

Teaching writing across the curriculum with online tools



Writing for the Web

Author : J.D. Applen

Publisher : Routledge

Page : 333 pages

File Size : 24,79 MB

Release : 2013-09-05

Category : Business & Economics

ISBN : 1136925899

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Book Description

Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. Flow charts that describe how Web site architecture and navigation works. Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. Detailed step-by-step descriptions of how to use basic technologies such as file transfer protocols (FTP). Hands-on projects for students to engage in that allow them to connect the various components in the text. A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization’s texts.



Nicely Said

Author : Nicole Fenton

Publisher : Pearson Education

Page : 193 pages

File Size : 25,71 MB

Release : 2014

Category : Computers

ISBN : 0321988191

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Book Description

"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.



The Penguin Guide to Punctuation

Author : R L Trask

Publisher : Penguin UK

Page : 176 pages

File Size : 13,54 MB

Release : 2019-06-13

Category : Language Arts & Disciplines

ISBN : 0141991585

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Book Description

The Penguin Guide to Punctuation is indispensable for anyone who needs to get to grips with using punctuation in their written work. Whether you are puzzled by colons and semicolons, unsure of where commas should go or baffled by apostrophes, this jargon-free, succinct guide is for you.



The Web Content Style Guide

Author : Gerry McGovern

Publisher : FT Press

Page : 266 pages

File Size : 28,52 MB

Release : 2002

Category : Business & Economics

ISBN : 9780273656050

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Book Description

As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guideprovides a set of standards and rules to ensure consistent quality content and a flawless service to your readers.



Letting Go of the Words

Author : Janice Redish

Publisher : Elsevier

Page : 370 pages

File Size : 30,50 MB

Release : 2012-08-14

Category : Computers

ISBN : 0123859301

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Book Description

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--



Hot Text

Author : Jonathan Price

Publisher : New Riders

Page : 526 pages

File Size : 23,35 MB

Release : 2002

Category : Computers

ISBN : 9780735711518

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Book Description

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.



Web Words That Work

Author : Michael R. Miller

Publisher : Que Publishing

Page : 452 pages

File Size : 50,31 MB

Release : 2012-12-27

Category : Business & Economics

ISBN : 0133354091

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Book Description

Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.