You Should, You Should!


Book Description

Hippo isn't sure how to be himself when friends say, "You should walk like me! Sing like me! Dance like me! You should! You should!"




You Should Test That


Book Description

Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.




Why You Should Read Children's Books, Even Though You are So Old and Wise


Book Description

_______________A pocket-sized, unmissable essay on the importance of children's literature by the bestselling and award-winning author, Katherine Rundell._______________'It's a very short book but it packs a real punch... A real delight' - Financial Times'Rundell is the real deal, a writer of boundless gifts and extraordinary imaginative power whose novels will be read, cherished and reread long after most so-called "serious" novels are forgotten' - Observer'Rundell's pen is gold-tipped' - Sunday Times_______________Katherine Rundell - Fellow of All Souls College, Oxford, and prize-winning author of five novels for children - explores how children's books ignite, and can re-ignite, the imagination; how children's fiction, with its unabashed emotion and playfulness, can awaken old hungers and create new perspectives on the world. This delightful and persuasive essay is for adult readers.




You Should Have Left


Book Description

Now a Major Motion Picture From the internationally bestselling author of Measuring the World and F, an eerie and supernatural tale of a writer's emotional collapse A screenwriter, his wife, and their four-year old daughter rent a house in the mountains of Germany, but something isn’t right. As he toils on a sequel to his most successful movie, the screenwriter notices that rooms aren’t where he remembers them—and finds in his notebook words that are not his own.




If You Should Fail


Book Description

'There is an honesty and a clarity in Joe Moran's book If You Should Fail that normalises and softens the usual blows of life that enables us to accept and live with them rather than be diminished/wounded by them' Julia Samuel, author of Grief Works and This Too Shall Pass 'Full of wise insight and honesty. Moran manages to be funny, erudite and kindly: a rare - and compelling - combination. This is the essential antidote to a culture obsessed with success. Read it' Madeleine Bunting Failure is the small print in life's terms and conditions. Covering everything from examination dreams to fourth-placed Olympians, If You Should Fail is about how modern life, in a world of self-advertised success, makes us feel like failures, frauds and imposters. Widely acclaimed observer of daily life Joe Moran is here not to tell you that everything will be all right in the end, but to reassure you that failure is an occupational hazard of being human. As Moran shows, even the supremely gifted Leonardo da Vinci could be seen as a failure. Most artists, writers, sports stars and business people face failure. We all will, and can learn how to live with it. To echo Virginia Woolf, beauty "is only got by the failure to get it . . . by facing what must be humiliation - the things one can't do." Combining philosophy, psychology, history and literature, Moran's ultimately upbeat reflections on being human, and his critique of how we live now, offers comfort, hope - and solace. For we need to see that not every failure can be made into a success - and that's OK.




You Should Have Known -- Free Preview (The First 4 Chapters)


Book Description

Grace Reinhart Sachs is living the only life she ever wanted for herself. Devoted to her husband, a pediatric oncologist at a major cancer hospital, their young son Henry, and the patients she sees in her therapy practice, her days are full of familiar things: she lives in the very New York apartment in which she was raised, and sends Henry to the school she herself once attended. Dismayed by the ways in which women delude themselves, Grace is also the author of a book You Should Have Known, in which she cautions women to really hear what men are trying to tell them. But weeks before the book is published a chasm opens in her own life: a violent death, a missing husband, and, in the place of a man Grace thought she knew, only an ongoing chain of terrible revelations. Left behind in the wake of a spreading and very public disaster, and horrified by the ways in which she has failed to heed her own advice, Grace must dismantle one life and create another for her child and herself.




You Should Really Write a Book


Book Description

Even if you don't happen to be a celebrity, this book will teach you methods for striking publishing gold—conceptualizing, selling, and marketing a memoir—while dealing with the complicated emotions that arise during the creation of your work. If you've ever been told that "You should really write a book" and you've decided to give it a try, this book is for you. It hones in on the three key measures necessary for aspiring authors to conceptualize, sell, and market their memoirs. Written especially for those who don't happen to be celebrities You Should Really Write a Book reveals why and how so many relatively unknown memoirists are making a name for themselves. With references to more than four hundred books and six memoir categories, this is essential reading for anyone wanting to write a commercially viable memoir in today's vastly changing publishing industry. The days are long gone when editors and agents were willing to take on a manuscript simply because it was based on a "good" idea or even because it was well written. With eyes focused on the bottom line, they now look for skilled and creative authors with an established audience, too. Brooks and Richardson use the latest social networking, marketing, and promotional trends and explain how to conceptualize and strategize campaigns that cause buzz, dramatically fueling word-of-mouth and attracting attention in the publishing world and beyond. Full of current examples and in-depth analysis, this guide explains what sells and why, teaches writers to think like publishers, and offers guidance on dealing with complicated emotions—essential tools for maximizing memoir success.




Stuff You Should Know


Book Description

From the duo behind the massively successful and award-winning podcast Stuff You Should Know comes an unexpected look at things you thought you knew. Josh Clark and Chuck Bryant started the podcast Stuff You Should Know back in 2008 because they were curious—curious about the world around them, curious about what they might have missed in their formal educations, and curious to dig deeper on stuff they thought they understood. As it turns out, they aren't the only curious ones. They've since amassed a rabid fan base, making Stuff You Should Know one of the most popular podcasts in the world. Armed with their inquisitive natures and a passion for sharing, they uncover the weird, fascinating, delightful, or unexpected elements of a wide variety of topics. The pair have now taken their near-boundless "whys" and "hows" from your earbuds to the pages of a book for the first time—featuring a completely new array of subjects that they’ve long wondered about and wanted to explore. Each chapter is further embellished with snappy visual material to allow for rabbit-hole tangents and digressions—including charts, illustrations, sidebars, and footnotes. Follow along as the two dig into the underlying stories of everything from the origin of Murphy beds, to the history of facial hair, to the psychology of being lost. Have you ever wondered about the world around you, and wished to see the magic in everyday things? Come get curious with Stuff You Should Know. With Josh and Chuck as your guide, there’s something interesting about everything (...except maybe jackhammers).




Behind the Brand


Book Description

This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.