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Dynamic Digital Marketing

Author : Dawn McGruer

Publisher : John Wiley & Sons

Page : 440 pages

File Size : 22,99 MB

Release : 2020-01-21

Category : Business & Economics

ISBN : 1119635888

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Book Description

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.



Digital and Social Media Marketing

Author : Nripendra P. Rana

Publisher : Springer Nature

Page : 337 pages

File Size : 46,46 MB

Release : 2019-11-11

Category : Business & Economics

ISBN : 3030243745

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Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.



The McGraw-Hill 36-Hour Course: Online Marketing

Author : Lorrie Thomas

Publisher : McGraw Hill Professional

Page : 272 pages

File Size : 45,45 MB

Release : 2011-01-07

Category : Business & Economics

ISBN : 0071750398

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Book Description

A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!



Advanced Digital Marketing Strategies in a Data-Driven Era

Author : Saura, Jose Ramon

Publisher : IGI Global

Page : 342 pages

File Size : 16,56 MB

Release : 2021-06-25

Category : Business & Economics

ISBN : 1799880052

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Book Description

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.



Marketing Strategy

Author : Robert W. Palmatier

Publisher : Bloomsbury Publishing

Page : 414 pages

File Size : 41,21 MB

Release : 2020-12-31

Category : Business & Economics

ISBN : 1350305286

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Book Description

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design



Digital Marketing Essentials

Author : Jeff Larson

Publisher :

Page : 0 pages

File Size : 26,4 MB

Release : 2017

Category : Electronic commerce

ISBN : 9780998713816

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Book Description



The 30 Day MBA in Marketing

Author : Colin Barrow

Publisher : Kogan Page Publishers

Page : 289 pages

File Size : 20,89 MB

Release : 2023-05-03

Category : Business & Economics

ISBN : 1398611018

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Book Description

Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.



Understanding Digital Marketing

Author : Damian Ryan

Publisher : Kogan Page Publishers

Page : 304 pages

File Size : 45,58 MB

Release : 2012-03-03

Category : Business & Economics

ISBN : 0749464283

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Book Description

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.



Go Big and Stay Home

Author : Tracie Hasse

Publisher : AuthorHouse

Page : 162 pages

File Size : 23,43 MB

Release : 2016-08-18

Category : Business & Economics

ISBN : 1524619566

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Book Description

Go Big AND Stay Home gives you the blueprint to live your dreams, fulfill your destiny, and have all the abundance you desire. Go Big AND Stay Home will introduce you to the 21st Century model for doing business, by leveraging the power of technology while incorporating the art of building and nurturing relationships. Tracie shows you how to use the synergy of social networking, both in person and online, to grow your network exponentially. Using her fun and collaborative model, youll be sure to significantly raise your income. In Go Big AND Stay Home, Tracie reveals the required mindset and relationship building skills needed to create a solid foundation to launch a new business or revitalize your existing business. You will learn how to supercharge your network connections and gain referrals that open up new opportunities for you to succeed and prosper.



Cracking the Code : A Student's Guide to CCC Mastery

Author : Hasanraza Ansari

Publisher : Hasanraza Ansari

Page : 80 pages

File Size : 15,31 MB

Release : 2023-10-01

Category : Business & Economics

ISBN :

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Book Description

Are you ready to embark on an exhilarating voyage into the heart of the digital universe? In a world where time is precious and attention spans are short, we present to you a book designed to captivate your curiosity, engage your intellect, and empower your digital journey like never before. Unlock the Digital Secrets: "Cracking the Code: A Journey into Computer Concepts" isn't just a book; it's your passport to the exciting realm of CCC (Computer Concepts and Competency). Whether you're a tech novice or a digital enthusiast, this book is your express route to mastering the essentials of computing in a captivating and time-efficient way. Fast-Track Learning: We understand that patience isn't always a virtue, especially in today's fast-paced world. That's why we've crafted this book as a dynamic and engaging learning experience. Say goodbye to lengthy, jargon-filled explanations and hello to clear, concise, and thought-provoking content that gets straight to the point. You'll uncover the mysteries of CCC in a flash, thanks to our innovative approach. Interactive Exploration: Learning doesn't have to be a one-way street. Throughout the book, you'll find interactive elements, quizzes, real-life examples, and hands-on exercises that transform passive reading into an active adventure. Challenge yourself, test your knowledge, and watch your understanding of CCC evolve. Stay Ahead in the Digital Age: Why is CCC essential in today's world? Because it's not just about using computers; it's about speaking their language. From digital literacy and career advancement to problem-solving and creative empowerment, CCC is your key to thriving in the digital age. Discover why these concepts matter and how they can shape your future. Your Digital Odyssey Begins: Are you ready to embark on a journey where every page is a stepping stone to digital enlightenment? "Cracking the Code" is not just a book; it's your guide, your mentor, and your gateway to a world of infinite possibilities. Whether you're a student, a professional, or simply a curious explorer, this book will keep you engaged, informed, and eager to uncover the digital secrets that shape our world. Don't wait; your digital odyssey begins now. Get ready to crack the code and unlock the potential of the digital universe.