Your Library as a Research Tool


Book Description




Your Library as a Research Tool


Book Description




Data Science in the Library


Book Description

This book considers the current environment for data driven research, instruction, and consultation from a variety of faculty and library perspectives and suggests strategies for engaging with the tools and methods of data driven research.




Your Library as a Research Tool


Book Description




Discovery Tools: The Next Generation of Library Research


Book Description

Discovery tools are now becoming more common in the academic library landscape, and more products are now available from vendors. While librarians are advocating and promoting their use by students and faculty, they are also evaluating their searching capabilities, their usefulness, and on-going maintenance requirements. This work is geared to librarians considering the implementation of a discovery tool. As a result, it addresses the selection and implementation of such a tool, its relationship to information literacy and catalog maintenance, usability testing, and assessment. Issues such as database and catalog searching and the quality of searching queries are also addressed. A comprehensive review of the literature serves as a valuable resource. Librarians will appreciate the highly practical nature of the volume as it is enriched by a number of varied case studies. This book was published as a special triple issue of College & Undergraduate Libraries.




Conducting Original Research for Your Library


Book Description

A concise manual for professionals in the field, this book helps librarians master the skills to conduct, interpret, and analyze their own original research. Many working librarians discover that original research would help them advocate for their libraries, but some graduate programs teach only limited research skills. Designed for all librarians, this book is a practical guide to engaging with the research process, from identifying a problem to sharing findings with others. Authors Caitlin Gerrity and Scott Lanning have packed this introductory guide and reference book with short, to-the-point information that librarians will refer to often at all stages of a research project. From research ethics to statistical significance and everything in between, this primer is the point-of-need resource for librarians in public, academic, and school libraries who wish to use original research to support the profession.




Evaluating the Impact of Your Library


Book Description

Assessing impact is increasingly critical to the survival of services: managers now require comprehensive information about effectiveness, especially in relation to users. Outlining a rigorously tested approach to library evaluation and offering practical tools and highly relevant examples, this book enables LIS managers to get to grips with the slippery concept of service impact and to address their own impact questions in their planning. The 2nd edition is fully updated to include international approaches to qualitative library evaluation, new international research, and current debates on the evolving nature of evaluation, as well as reflections on the importance of involving stakeholders and of evaluation to guide advocacy. Key topics include: • The demand for evidence • Getting to grips with impact • The research base of this work • Putting the impact into planning • Getting things clear: objectives • Success criteria and impact indicators: how you know you are making a difference • Making things happen: activities and process indicators • Thinking about evidence • Gathering and interpreting evidence • Taking stock, setting targets and development planning • Doing national or international evaluation • Where do we go from here? Readership: Practising library and information service managers and policy makers in the field. LIS policy shapers and managers in public, education (schools, further and higher education), health and special libraries and information services working in any country or internationally and people engaged in professional education in the field such as lecturers or students.




If You Want to Evaluate Your Library--


Book Description







Marketing Moxie for Librarians


Book Description

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.