Author : Brian Coles
Publisher : Brian Coles
Page : 170 pages
File Size : 12,37 MB
Release :
Category : Business & Economics
ISBN : 8797293504
A new twist on how to get the best out of your Marketing Automation platform Don't settle for the traditional business books that will send you to sleep, reap the benefits from Brian's journeys around the world and his decade's worth of Marketing Automation experience, all in one book. This isn't just another book about marketing automation, it's also how marketing and you can thrive in your organisation.
Author : Bernd Ruecker
Publisher : "O'Reilly Media, Inc."
Page : 294 pages
File Size : 42,35 MB
Release : 2021-03-16
Category : Computers
ISBN : 1492061425
In todayâ??s IT architectures, microservices and serverless functions play increasingly important roles in process automation. But how do you create meaningful, comprehensive, and connected business solutions when the individual components are decoupled and independent by design? Targeted at developers and architects, this book presents a framework through examples, practical advice, and use cases to help you design and automate complex processes. As systems are more distributed, asynchronous, and reactive, process automation requires state handling to deal with long-running interactions. Author Bernd Ruecker demonstrates how to leverage process automation technology like workflow engines to orchestrate software, humans, decisions, or bots. Learn how modern process automation compares to business process management, service-oriented architecture, batch processing, event streaming, and data pipeline solutions Understand how to use workflow engines and executable process models with BPMN Understand the difference between orchestration and choreography and how to balance both
Author : Michael Missildine
Publisher : Michael Missildine
Page : 119 pages
File Size : 43,70 MB
Release : 2024-01-18
Category : Business & Economics
ISBN :
Embark on the Voyage of Virtual Victory Imagine standing at the helm of your very own online enterprise, navigating through the digital economy with confidence and finesse. "Click Start: Your Online Business Journey" is the compass that will guide you to that reality. This book doesn't just recount success stories or idle theories--it's a blueprint for building an entire digital kingdom, brick by digital brick. Starting with the electricity of the Introduction: Igniting the Digital Spark, you will feel the surge of enthusiasm as you begin to understand the vast digital landscape ahead. Dive into the Chapter 1: The Digital Foundation, where you'll select the perfect domain and platform, ensuring your online presence is both powerful and poised for success. With our guidance, you are not just setting up a website; you're constructing a portal to future prosperity. Unfold the secrets of Chapter 2: Crafting Your Brand Story where your brand's core essence is distilled into a tale that captivates and attracts your desired audience. Your narrative will echo in the hearts and minds of customers, establishing loyalty and setting the stage for long-term success. By the time you reach Chapter 3: Attracting Your Tribe, your command over content marketing and SEO will be as instinctual as drawing breath, pulling eager customers towards you with magnetic precision. Enter the realm of Chapter 4: Conversion Mastery, where every click is a potential currency, and your website is transformed into a conversion colossus. In the extensive journey through these pages, you'll glide past the essentials of Streamlining Operations, whether it's automating menial tasks or mastering the e-commerce space in Chapter 6. Your social media presence will burgeon under your newly refined strategies, and as the book leads you into Chapter 11: Protecting Your Digital Empire, your online fortress will be secure against the digital marauders of the internet. Finally, Chapter 12: Future-Proofing Your Business will see you not just riding current trends but surfing the giant wave of future opportunities. The conclusion does not signify the end but marks a new beginning to your odyssey in the online world. With every chapter a masterclass, "Click Start: Your Online Business Journey" is the ultimate guide where eager entrepreneurs transform into digital dynamos. Your online business venture awaits--will you take the first step?
Author : Mohammed samran maddas
Publisher : Mohammed Samran Maddas
Page : 104 pages
File Size : 28,87 MB
Release : 2024-01-18
Category : Art
ISBN :
🚀 Initiate on a transformative journey into the future of your career with "Future-Proof your career in the age of AUTOMATION" This comprehensive guide is your key to navigating the dynamic landscape of the modern job market, filled with opportunities and challenges brought forth by automation and technological evolution. 🌐 Explore the Shifting Job Landscape: Dive deep into an overview of the current job market, understanding the impact of rapid technological changes and automation across key sectors. 🚨 The Imperative of Future-Proofing: Uncover the urgency to proactively future-proof your career, backed by real-world examples and statistics that vividly portray the consequences of resisting change. 💡 Navigating the Automation Age: Journey through the labyrinth of automation, where you'll not only grasp its impact on various industries but also glean insights from compelling case studies and examples. 🎓 Understanding Automation: Delve into the various forms of automation, from robotics to AI, and explore its reshaping effect on job roles. Discover which jobs are at risk and those likely to thrive in the age of automation. 🛠️ Reskilling and Upskilling: Equip yourself with the tools to adapt to the changing job landscape. Learn the importance of reskilling and upskilling, and explore accessible avenues for acquiring crucial skills. 🌟 Challenges and Opportunities: Uncover the dual nature of automation – the challenges it poses and the vast opportunities it unveils. Identify emerging career paths in industries at the forefront of technological advancements. 🎨 Crafting Your Professional Odyssey: Set sail with strategic career planning, guiding you through self-discovery, goal-setting, and creating your personal brand. Your career is not just a destination; it's a masterpiece in the making. 🌐 Networking and Professional Branding: Master the art of networking in the digital age and craft a personal brand that aligns seamlessly with your career goals. Your online presence becomes a dynamic representation of your professional narrative. 🔍 Job Search Strategies: Uncover the secrets to optimizing your resume for both humans and automated systems. Explore effective job search techniques, from utilizing online platforms to strategic networking and diverse approaches. 🌟 Case Studies and Success Stories: Be inspired by real-life examples of individuals who triumphed in the ever-evolving job landscape. Their stories serve as guiding lights, illustrating the transformative power of resilience and adaptability. 🔗 Continuous Learning and Adaptability: Conclude your journey with a summary of key points, reinforcing the importance of continuous learning and adaptability for a successful career. 🚀 Your Career, Your Canvas: This isn't just a book; it's your roadmap to future-proofing your career. Embrace the challenges, celebrate the triumphs, and chart your course towards a future of boundless opportunities. 📚 Secure your copy of "Future-Proof your career in the age of AUTOMATION" now and paint your professional odyssey with purpose and resilience. Your career masterpiece awaits! 🚀
Author : Malay A. Upadhyay
Publisher : BPB Publications
Page : 368 pages
File Size : 44,12 MB
Release : 2021-12-23
Category : Business & Economics
ISBN : 9391030211
Your guide to becoming a marketing guru and supercharge your brand with modern technologies. KEY FEATURES ● Industry-led best practices and real-world examples of brand successes and failures. ● Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success. ● Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising. DESCRIPTION How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know. 'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs. You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence. WHAT YOU WILL LEARN ● Learn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base. ● Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity. ● Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience. ● Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations. WHO THIS BOOK IS FOR This book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success. TABLE OF CONTENTS Section 1: Understanding the Brand Journey 1. The Importance of Brand Equity 2. A Typical Brand Journey 3. The Convergence of Marketing, Sales and Customer Success 4. AI and the Future of Marketing Section 2: Attracting Customers 5. Validating Your Brand and Product 6. Brand Identity 7. Brand Awareness – Web Presence 8. Brand Awareness – Social Media 9. Brand Awareness – Online Ads Section 3: Winning the Customers 10. Operational Alignment and Automation 11. Brand Credibility 12. Brand Engagement 13. Selling Strategies Section 4: Turning the Customers into Fans 14. Customer Onboarding 15. Brand Receptivity 16. Brand Resonance 17. How to Prepare for the AI Era
Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
Page : 9 pages
File Size : 44,12 MB
Release : 2023-02-25
Category : Business & Economics
ISBN :
"Marketing Automation: Streamlining Your Campaigns and Workflows" is a groundbreaking book that delves into the realm of marketing automation and its potential to revolutionize businesses. Written by industry expert Jennifer Roberts, this book serves as a comprehensive guide for marketers looking to enhance their campaigns and streamline their workflows. Roberts explores the core concepts of marketing automation, providing practical strategies for implementing automated processes throughout the marketing funnel. From lead nurturing to personalized messaging, the book covers a wide range of topics that cater to both beginners and seasoned professionals. With clear and concise explanations, Roberts demystifies the complex world of automation platforms, enabling readers to harness the power of technology to their advantage. Real-life examples and case studies further illustrate the benefits of marketing automation, showcasing its ability to increase efficiency, drive conversions, and boost overall ROI. Whether you're a small business owner or a marketing executive in a large corporation, "Marketing Automation: Streamlining Your Campaigns and Workflows" equips you with the knowledge and tools necessary to transform your marketing efforts and stay ahead of the competition in today's digital landscape.
Author : Todd Kelsey
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 37,18 MB
Release : 2015-08-12
Category :
ISBN : 9781516838509
Marketing automation is a top trend in digital marketing, and it has the potential to help any business connect with more customers when they visit your website. New systems such as Infusionsoft and Hubspot are bringing the power of marketing automation to more businesses, to help them run more efficiently, capture more leads, retain more customers, and generate more revenue. This book helps readers to progressively explore marketing automation at your own pace, so you can develop a good understanding and get a sense of related concepts and issues. There are helpful explanations in easy to understand language, hands on exercises, and real world perspective. Audience - Anyone interested in learning more about marketing automation - Small to medium size business owners who are ready to take their business to the next level - Local Service Providers (ex: lawyers, accountants, home improvement contractors) Features/Scope - Overview of affordable tools: Mailchimp, Infusionsoft, HubSpot - Hands-on tour through all the pieces of a basic marketing ecosystem - Interviews with industry perspective on a variety of related topics Ch1 - Intro: What the Heck is Marketing Automation? - General intro to marketing automation, high-level view of what an automated marketing campaigns look like, discussion of some of the basic "moving parts" of a simple marketing ecosystem: website, email list, ads, CRM. Ch2 - Tools of the Trade - Mailchimp - An introduction to MailChimp, a popular email list tool, and discussion of how gathering and managing contact information is the foundation for marketing automation. Ch3 - Tools of the Trade - Hubspot, Infusionsoft - Overview of two leading marketing automation tools, discussion of the concept of inbound marketing. Ch4 - Hands-On: Making a Basic Website - Opportunity to try making a website and blog, as a hands-on experience to help understand the basic building blocks of a simple marketing strategy. Ch5 - Hands-On: Starting an Email List - Opportunity to try creating an email list, using MailChimp. Ch6 - Hands On: Collecting Contact Info on Your Blog or Site - An exercise in putting some of the pieces together, such as adding a contact form to a blog, and discussion of the role of capturing customer information as part of marketing automation. Ch7 - Hands-On: Automating Customer Follow-Up - B2C - Step by step exploration of basic automation, to help you understand the basics, using MailChimp. Ch8 - Lead Nurturing with Infusionsoft - A closer look at how the popular tool Infusionsoft is used for marketing automation. Ch9 - Lead Nurturing with Hubspot - A closer look at Hubspot, another leading tool. Ch10 - Going Beyond Google Ads - Industry perspective from Bill Crawford, founder of Rainmaker Internet Marketing. Includes strategies for going beyond pay per click and getting the most out of your ad budget. Ch11 - Case Study - Brian Young of Home Painters Toronto - An excellent example of how a dedicated approach to marketing automation can transform your business and your life. Pros and cons, challenges, etc.
Author : Anurag Jain
Publisher : Clever Fox Publishing
Page : 284 pages
File Size : 42,72 MB
Release :
Category : Business & Economics
ISBN :
Attention Aspiring Business Owners, Entrepreneurs, and Leaders: AI may not replace you, but someone using AI will. Don't get left behind! Are you ready to step into an AI-powered future? i) Ready to harness the power of Artificial Intelligence to 10x your growth? ii) Wondering how AI tools like CHATGPT can increase your productivity? iii) Seeking a proven playbook to integrate AI across Business functions like Market Research, Marketing, Sales, HR, Customer Support & more? iv) Looking for Actionable, AI-driven business templates tailored for your business as a Founder, Leader, or Aspiring Entrepreneur? v) Curious to learn about the practical application of AI to build a business from scratch and create wealth with limited resources? If you've nodded in agreement to any of the above, you're about to unlock the AI powerhouse within you. 10 Plug and Play AI Strategies for Entrepreneurs and Leaders: Crafted by a seasoned business expert, this playbook is your golden ticket to the AI-driven future. Strategically implement AI to skyrocket your growth. i) Unravel 10 proven strategies to Integrate AI into your Business. ii) Guaranteed to 10x your business and leadership impact. iii) Understand Best AI Tools, Prompt Engineering, Automation and more with AI. iv) Step-by-step playbook to Apply AI with 10 Live Examples of Launching different businesses like E-Commerce, D2C, Digital Marketing Agency, and more. v) AI handbook for Business Owners, Leaders, Entrepreneurs, and Students. BONUS: 10 ready-to-use AI-driven business launch templates! Who Needs this Book: Aspiring Entrepreneurs, Leaders, Career Professionals or Anyone aspiring to build their business or career with no prior experience. About the Author: Anurag Jain, a seasoned business leader, has spent over two decades building and consulting brands across diverse sectors like consumer, healthcare, e-commerce, fashion, travel, and tech. Click the BUY NOW button and gain proven guide on using AI to build or scale your business by 10x.
Author : Diederik Martens
Publisher :
Page : 0 pages
File Size : 49,52 MB
Release : 2022
Category :
ISBN :
Author : Jamie Shanks
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 14,69 MB
Release : 2016-08-15
Category : Business & Economics
ISBN : 1119280761
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.
