Author : Olafur Eliasson
Publisher : Lars Muller Publishers
Page : 344 pages
File Size : 20,84 MB
Release : 2008
Category : Architecture
ISBN :
As part of its BMW H2R research project, Studio Olafur Eliasson presents extensive visual material; excerpts from two seminars held in 2006/07; and conversations between designers and theorists. Finally, the 'climate car' consists of a car with a surface of layers of ice which has to be at -6 degrees Celsius.
Author : Ben Rawlins
Publisher : Rowman & Littlefield
Page : 171 pages
File Size : 37,2 MB
Release : 2014-12-23
Category : Language Arts & Disciplines
ISBN : 0810892596
As more users expect to use their mobile devices, librarians will want and need to develop the necessary skills to reach this growing user base. Mobile Devices: A Practical Guide for Librarians will aid libraries and librarians as they go through the process of planning, developing, implementing, marketing, and evaluating mobile services. Based on research and experience using and developing for mobile devices, this guides includes information and ideas regarding: Why mobile technologies are important for libraries Developing mobile websites and applications for specific mobile platforms such as iOS and Android using existing web technologies such as HTML, CSS, and Javascript Using mobile devices for reference, library instruction, and shelf reading Marketing strategies to make users aware of mobile services Evaluating mobile services A must-read for librarians interested in mobile technologies and services, this guide with provide librarians with practical information and examples to develop and offer mobile services in their libraries.
Author : Jeanne Hopkins
Publisher : John Wiley & Sons
Page : 260 pages
File Size : 10,25 MB
Release : 2012-01-11
Category : Business & Economics
ISBN : 1118167783
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Author : Deltina Hay
Publisher : Linden Publishing
Page : 207 pages
File Size : 21,95 MB
Release : 2012-05-01
Category : Computers
ISBN : 1610351657
Creating a successful mobile-web presence is achievable with the tools found in this guide--without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.
Author : Rich Ling
Publisher : Elsevier
Page : 263 pages
File Size : 32,98 MB
Release : 2004-06-25
Category : Technology & Engineering
ISBN : 0080518931
Has the cell phone forever changed the way people communicate? The mobile phone is used for "real time coordination while on the run, adolescents use it to manage their freedom, and teens "text to each other day and night. The mobile phone is more than a simple technical innovation or social fad, more than just an intrusion on polite society. This book, based on world-wide research involving tens of thousands of interviews and contextual observations, looks into the impact of the phone on our daily lives. The mobile phone has fundamentally affected our accessibility, safety and security, coordination of social and business activities, and use of public places. Based on research conducted in dozens of countries, this insightful and entertaining book examines the once unexpected interaction between humans and cell phones, and between humans, period. The compelling discussion and projections about the future of the telephone should give designers everywhere a more informed practice and process, and provide researchers with new ideas to last years.*Rich Ling (an American working in Norway) is a prominent researcher, interviewed in the new technology article in the November 9 issue of the New York Times Magazine. *A particularly "good read", this book will be important to the designers, information designers, social psychologists, and others who will have an impact on the development of the new third generation of mobile telephones. *Carefully and wittily written by a senior research scientist at Telenor, Norway's largest telecommunications company, and developer of the first mobile telephone system that allowed for international roaming.
Author : Olafur Eliasson
Publisher : National Geographic Books
Page : 0 pages
File Size : 47,80 MB
Release : 2017-05-09
Category : Art
ISBN : 0500239592
An arresting volume to commemorate Olafur Eliasson’s latest work of installation art, featuring lush illustrations and unique insights from participating writers, photographers, and artists One of the most wide-ranging and ambitious creative minds of his generation, Icelandic-Danish artist Olafur Eliasson has produced a dizzying spectrum of work around the world. Perhaps best known in the United States for his 2008 New York City Waterfalls installation, his constant inventiveness and public projects have entranced huge numbers of people. Working in a variety of fields and media, there is no end to his creative ambition and the delight his works elicit. The title of the book and accompanying exhibition refers to the glaciers that formed the landscape around the installation’s site in Denmark, their traces still evident in the site’s topography and geology. The project does not end at the property boundaries, but incorporates the entire surrounding landscape. Five mirrors, ranging from a perfect circle to elongated ellipses, reflect the changing sky above and the contemplator’s own gaze as though in the surfaces of glacial pools. This publication offers a unique and highly detailed insight, captured over the course of four seasons, of this singular landscape. Working with geologists, landscape architects, and other specialists, Eliasson has created an outdoor space only a privileged few will ever see. This publication documents and enhances the work through photographs, essays, and collaborators who render the power of the project in images and words.
Author : Jason Bell
Publisher : John Wiley & Sons
Page : 436 pages
File Size : 50,10 MB
Release : 2020-02-14
Category : Mathematics
ISBN : 1119642256
Dig deep into the data with a hands-on guide to machine learning with updated examples and more! Machine Learning: Hands-On for Developers and Technical Professionals provides hands-on instruction and fully-coded working examples for the most common machine learning techniques used by developers and technical professionals. The book contains a breakdown of each ML variant, explaining how it works and how it is used within certain industries, allowing readers to incorporate the presented techniques into their own work as they follow along. A core tenant of machine learning is a strong focus on data preparation, and a full exploration of the various types of learning algorithms illustrates how the proper tools can help any developer extract information and insights from existing data. The book includes a full complement of Instructor's Materials to facilitate use in the classroom, making this resource useful for students and as a professional reference. At its core, machine learning is a mathematical, algorithm-based technology that forms the basis of historical data mining and modern big data science. Scientific analysis of big data requires a working knowledge of machine learning, which forms predictions based on known properties learned from training data. Machine Learning is an accessible, comprehensive guide for the non-mathematician, providing clear guidance that allows readers to: Learn the languages of machine learning including Hadoop, Mahout, and Weka Understand decision trees, Bayesian networks, and artificial neural networks Implement Association Rule, Real Time, and Batch learning Develop a strategic plan for safe, effective, and efficient machine learning By learning to construct a system that can learn from data, readers can increase their utility across industries. Machine learning sits at the core of deep dive data analysis and visualization, which is increasingly in demand as companies discover the goldmine hiding in their existing data. For the tech professional involved in data science, Machine Learning: Hands-On for Developers and Technical Professionals provides the skills and techniques required to dig deeper.
Author : Jennifer A McMahon
Publisher : Routledge
Page : 280 pages
File Size : 12,32 MB
Release : 2013-11-26
Category : Philosophy
ISBN : 1134110537
In this book, McMahon argues that a reading of Kant’s body of work in the light of a pragmatist theory of meaning and language (which arguably is a Kantian legacy) leads one to put community reception ahead of individual reception in the order of aesthetic relations. A core premise of the book is that neo-pragmatism draws attention to an otherwise overlooked aspect of Kant’s "Critique of Aesthetic Judgment," and this is the conception of community which it sets forth. While offering an interpretation of Kant’s aesthetic theory, the book focuses on the implications of Kant’s third critique for contemporary art. McMahon draws upon Kant and his legacy in pragmatist theories of meaning and language to argue that aesthetic judgment is a version of moral judgment: a way to cultivate attitudes conducive to community, which plays a pivotal role in the evolution of language, meaning, and knowledge.
Author : Lutz Koepnick
Publisher : Columbia University Press
Page : 333 pages
File Size : 18,21 MB
Release : 2014-10-07
Category : Philosophy
ISBN : 0231168322
Speed is an obvious facet of contemporary society, whereas slowness has often been dismissed as conservative and antimodern. Challenging a long tradition of thought, Lutz Koepnick instead proposes to understand slowness as a strategy of the contemporaryÑa decidedly modern practice that gazes firmly at and into the presentÕs velocity. As he engages with late-twentieth- and early-twenty-first-century art, photography, video, film, and literature, Koepnick explores slowness as a critical medium to intensify our temporal and spatial experiences. Slowness helps us register the multiple layers of time, history, and motion that constitute our present. It offers a timely (and untimely) mode of aesthetic perception and representation that emphasizes the openness of the future and undermines any conception of the present as a mere replay of the past. Discussing the photography and art of Janet Cardiff, Olafur Eliasson, Hiroshi Sugimoto, and Michael Wesely; the films of Peter Weir and Tom Tykwer; the video installations of Douglas Gordon, Willie Doherty, and Bill Viola; and the fiction of Don DeLillo, Koepnick shows how slowness can carve out spaces within processes of acceleration that allow us to reflect on alternate temporalities and durations.
Author : William R. Looney
Publisher : Enso Books
Page : 178 pages
File Size : 34,40 MB
Release : 2009
Category : Biography & Autobiography
ISBN : 0982018517
In an increasingly dynamic and competitive world, organizations of all kinds are continually looking for leaders who can most effectively inspire others to improve productivity and performance. Yet, meeting goals and objectives is no longer enough. Leaders who exceed expectations will be in the best position to emerge as the superstars of their generation. General Looney reflects upon his most formidable experiences during a 40-year career and articulates his leadership philosophy, which is built around a very simple notion -- the greatest leaders are those who not only "exceed expectations," but also inspire others to do the same. Reviews Over the years, I've learned that people at every level of experience and responsibility learn about leadership best from stories which resonate with their own lives. Through a variety of stories, Bill Looney has captured the importance leaders play in creating the right environment to allow organizations to exceed expectations. His reflections on leadership provide a wealth of lessons learned. Well done! Richard B. Myers, Former Chairman of the Joint Chiefs of Staff Whether you are leading military forces or a corporate entity, success is all about exceeding expectations. Bill Looney has it right, and his leadership approach works--I use it in my company! This is a must read for all leaders and those who aspire to leadership positions. Andrew C. Taylor, Chairman and Chief Executive Officer, Enterprise Rent-A-Car There is a dire need for effective leadership in American enterprise today and General Bill Looney's book offers an excellent how-to perspective. As you read it, ask yourself, "How can I apply these common sense techniques to exceed expectations?" Believe me, they will work for you! Bob Gaylor, 5th Chief Master Sergeant of the US Air Force About the Author General Bill Looney retired from the United States Air Force as a general having served on active-duty for forty years. He graduated from the US Air Force Academy in 1966 where was the Cadet Wing Commander and continued to exceed expectations from that point forward. General Looney eventually commanded more organizations than any other Air Force general officer in history with each organization he led achieving demonstrable higher levels of performance and productivity. He is a highly-decorated officer with over 4,200 flying hours. He and his wife, Marilyn, have two daughters, two son-in-laws (both Air Force officers and pilots) and two grandchildren.
