The YouTube Formula


Book Description

The Wall Street Journal bestseller! Comes with free online companion course Learn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.




Drive


Book Description

The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.




Mindset


Book Description

From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement. “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes “It’s not always the people who start out the smartest who end up the smartest.” After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.




Animating Your Career


Book Description

Animating Your Career is the exciting new book by filmmaker Steve Hickner, director of The Prince of Egypt and Bee Movie, who has had his hands in the development of dozens of major motion pictures. Animating Your Career is Steve's guide to navigating the journey of a career in the creative fields¿from getting your foot in the door to directing a project involving hundreds of artistic professionals. The book is filled with practical advice from Steve and the many top creatives he has worked with over the years. Whether you are still in school and awaiting your first job, or are a seasoned professional, Animating Your Career will help guide you to success.




The Circles All Around Us


Book Description

The debut picture book from the creator of the viral sensation Kid President is a moving take on how we can create bigger and bigger circles of community and connections as we grow—now a New York Times bestseller! In the circles all around us, everywhere that we all go, there's a difference we can make and a love we can all show. This is the story of a circle. When we're first born, our circle is very small, but as we grow and build relationships, our circle keeps getting bigger and bigger to include family, friends, neighbors, community, and beyond. Brad Montague originally created Circles as an Instagram video adorably narrated by his kids, and now this picture book adaptation is the perfect way to start a conversation about how to expand our worlds with kindness and inclusivity—even if it seems scary or uncomfortable. This book makes an ideal new-baby, first-day-of-school, or graduation gift, or any milestone that celebrates someone's world getting bigger.




The Cat in the Hat.


Book Description

Two children sitting at home on a rainy day are visited by the cat who shows them some tricks and games.




LEGO Make Your Own Movie


Book Description

With this complete kit, kids can make LEGO animations (or brick flicks ) quickly and successfully. The ten Mini Movies walk you through making short, funny clips with step-by-step instructions. Use your phone, tablet or computer to get started. For movie-makers intimidated by the blank page, this book includes endless mix-and-match story starter ideas to kickstart your creativity. Real animator-approved ideas and inspiration cover more advanced skills such as lighting, scenery, sound effects and different camera angles.




YouTube Channels For Dummies


Book Description

Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.




How I Met My Monster


Book Description

One night, when Ethan reaches under his bed for a toy truck, he finds this note instead: "Monsters! Meet here for final test." Ethan is sure his parents are trying to trick him into staying under the covers, until he sees five colorful sets of eyes blinking at him from beneath the bed. Soon, a colorful parade of quirky, squeaky little monsters compete to become Ethan's monster. But only the little green monster, Gabe, has the perfect blend of stomach-rumbling and snorting needed to get Ethan into bed and keep him there so he falls asleep—which as everyone knows, is the real reason for monsters under beds. With its perfect balance of giggles and shivers, this silly-spooky prequel to the award-winning I Need My Monster and Hey, That's MY Monster! will keep young readers entertained.




The Dot


Book Description

Vashti believes that she cannot draw, but her art teacher's encouragement leads her to change her mind and she goes on to encourage another student who feels the same as she had.