Zero-Resistance Selling


Book Description

Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an irresistible "master closer" ... conquer self-defeating habits ... and use stress to your advantage.




Zero-Resistance Selling


Book Description

Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an irresistible "master closer" ... conquer self-defeating habits ... and use stress to your advantage.




Psycho-Cybernetics (Updated and Expanded)


Book Description

The landmark self-help bestseller that has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original 1960 text has been annotated and amplified to make Maxwell Maltz's message even more relevant for the contemporary reader. Maltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual's ability to achieve, or fail to achieve, any goal. He developed techniques for improving and managing self-image visualization, mental rehearsal and relaxation which have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than sixty years. Rooted in solid science, the classic teachings in Psycho-Cybernetics continue to provide a prescription for thinking and acting that lead to life-enhancing, quantifiable results.




Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products


Book Description

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.




Z.E.R.O.


Book Description

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets




Zero-resistance Selling


Book Description




Be My Guest


Book Description




The Magic Power of Self-Image Psychology


Book Description

This book will show you a new way to a bright & full life. And the exercises you must do to unleash the colossal forces in your mind and drive forward to greater prosperity.




Zero Time


Book Description

Praise for Zero Time(TM) "Zero Time provides valuable insight into the critical success factors of the digital age: total customer experience, velocity, and operational efficiency-all components of Dell's direct model." -Michael Dell, Chairman and CEO, Dell Computer Corporation "Zero Time will become a secular 'bible' for the twenty-first century-speed in 'closing the gaps' is essential, not only for success but for survival."-Herbert D. Kelleher, Chairman, President, and CEO, Southwest Airlines Co. "With this publication, the authors continue to make significant contributions to the world of business, and we are deeply grateful for their remarkable insight and vision."-William H. Cunningham, Chancellor, The University of Texas System "Zero Time contains some of the most powerful and creative ways of thinking about learning systems, customer focus and delight, trusting corporate cultures, and organizational agility that I have ever seen."-David M. Darst, Managing Director, Morgan Stanley Dean Witter "Zero Time boldly identifies the point at which the much-noticed innovations of companies as different as FedEx, Dell Computer, General Electric, and Cisco will converge as a dramatic new model for American business . . . From the pile of new volumes on corporate change, this is the one to select for your strongest essential insight." -Barry Munitz, President and CEO The J. Paul Getty Trust "The business issues associated in moving at Internet speed to serve a customer base that desires instant gratification are clearly stated [in Zero Time] . . . The corporations that put these recommendations in place will be the winners in the electronic business age."-Ralph J. Szygenda, Group Vice President and CIO, General Motors Corporation "Zero Time is the executive's guide to the new millennium! Yeh, Pearlson, and Kozmetsky have distilled the essence of the chaotic dynamics of today's paradigm-busting business world into a coherent set of principles and guidelines for success."-Alan B. Salisbury, PhD, Past President Learning Tree International




Silver Bullet Selling


Book Description

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It's not what you say that determines your success in sales; it?s how you execute the sales process to create a unique buying experience for customers. This book shows you how to apply the silver bullet selling method to launch your sales through the roof. Read it, and fire away at the competition.