Book Description

Retail is harder than ever. Is your retail business set up to thrive in the 2020s? We are standing on the cusp of a seismic shift in retail and right now is the most important moment in decades for independent retailers. The independents who put the right plans in place now are poised to see their businesses grow exponentially over the next 10 years. However, needing to keep cash coming in, managing staff who don't sell enough, and ensuring customers are walking through the door is the day-to-day reality for small and medium-sized retail business owners. This book explains how to implement a system that will ensure your customers keep coming back and keep spending more.Learn the strategies and tactics used by the best retail brands that can be applied to your business*Understand why the next few years will be the best time to be an independent retailer*Grow your business online and instore*Develop a vision for your brand that will inspire your people, suppliers, and customers*Learn how to market your business*Build strategies around your product range that complement your brand*Recruit people who are great at their jobs and won't want to leave*Train your salespeople to keep selling more and moreRichard Cross has combined his experience running small independent brands and working for and with some of the most successful brands in UK retail to deliver the Retail 360 methodology. Read 'Become a Retail Pioneer' to transform your company's mindset and learn the strategies the very best brands use that can been applied to every small to medium-sized independent retail business.