Competitor Targeting


Book Description

Powerful weapons for waging and winning the business war Most books on competitive intelligence are full of vague theoretical constructs regarding information gathering and storage. This book, on the other hand, gets right down to the nitty-gritty, with proven techniques for identifying and laying waste to a company's most serious competitors. Readers learn why going on the offensive rather than just gathering information on competitors helps increase market share and shareholder value. And they get loads of practical advice and guidance on identifying the most serious competitors, flushing out competitors' secrets, using technology to advance a competitive initiative, creating strong allies, "harvesting" competitors' employees, staging a successful counter offensive when you've been targeted, and much more. Ian Gordon (Toronto, Canada) is President of Convergence Management Consultants, a leading strategic marketing consulting firm. He is a founding member of the Society of Competitive Intelligence Professionals, President of the Association for the Advancement of Relationship Marketing, and the former head of Ernst & Young's (Toronto) strategic marketing consulting practice.




Leveraging Internal Data to Target Competitor Customers


Book Description

Many companies already own the right data for targeted acquisition from their competitors, yet most aren’t aware of it. Is your company one of them? What you think you don’t know but actually likely do regarding your competitors’ customers represents a huge untapped potential that could create substantial impact to your company’s bottom-line.




Target Discovery and Validation


Book Description

The modern drug developers? guide for making informed choices among the diverse target identification methods Target Discovery and Validation: Methods and Strategies for Drug Discovery offers a hands-on review of the modern technologies for drug target identification and validation. With contributions from noted industry and academic experts, the book addresses the most recent chemical, biological, and computational methods. Additionally, the book highlights techologies that are applicable to ?difficult? targets and drugs directed at multiple targets, including chemoproteomics, activity-based protein profiling, pathway mapping, genome-wide association studies, and array-based profiling. Throughout, the authors highlight a range of diverse approaches, and target validation studies reveal how these methods can support academic and drug discovery scientists in their target discovery and validation research. This resource: -Offers a guide to identifying and validating targets, a key enabling technology without which no new drug development is possible -Presents the information needed for choosing the appropriate assay method from the ever-growing range of available options -Provides practical examples from recent drug development projects, e. g. in kinase inhibitor profiling Written for medicinal chemists, pharmaceutical professionals, biochemists, biotechnology professionals, and pharmaceutical chemists, Target Discovery and Validation explores the current methods for the identification and validation of drug targets in one comrpehensive volume. It also includes numerous practical examples.




Identifying Target Customers


Book Description

The cornerstone of developing a viable marketing strategy is deciding which customers to target and how to reach these customers in an effective and cost-efficient manner. Failure to identify the right target customers is one of the most common and at the same time most dangerous marketing mistakes. Indeed, it is virtually impossible to develop a meaningful value proposition without clearly identifying customers whose needs the company aims to fulfill with its offering. The concept of targeting and the process of identifying the right target customers are the focus of this note. The discussion of the key targeting concepts is complemented by an in-depth overview of three targeting concepts: occasion-based versus user-based targeting, data-driven targeting, and the long tail phenomenon. This note is an excerpt (Chapter 6) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).




Insider Secrets From The World's Most Successful Marketing Experts


Book Description

How to organize your small to medium business from A to Z. This book takes the reader to a journey of conception to selling your product or service for your business.




Competitive Strategy


Book Description

In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development.




Kellogg on Marketing


Book Description

Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation




Stop Wasting Money on Ineffectual Marketing


Book Description

The purpose of marketing is to make selling superfluous. That sums up my philosophy, which I promote as Strategic Marketing. And this book will start you on your journey to that goal. Even though I truly believe we are all one or two great marketing ideas away from more sales opportunities than we can fully imagine, I believe the first two chapters are as important as the following eight. The strategies in this book - when strategically implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands in additional profits - including your competitors.




Arms and the Man


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Book Description