Routledge Handbook of Political Advertising


Book Description

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries




Making a Difference


Book Description

This book is a cross-national analysis of the role of the internet in national electoral campaigns. It covers an array of electoral and party systems throughout the globe from parliamentary to presidential, party-based to candidate-oriented, multi-party to two-party, and stable party system to dynamic party system. It takes a look at three groups of nations with varying levels of Internet access_those where internet usage is common across demographic groups, those where usage has reached significant levels but not widespread penetration, and those where internet access is still limited to a small elite. Each chapter is a study of a particular nation, focusing on its electoral and party systems, the accessibility of the Internet to the population, the nature of candidate/party usage, and the effects of the internet on the conduct of campaigns. By reviewing the findings from these studies, Making a Difference draws conclusions about exactly how the internet influences electoral politics.




Media and Metamedia Management


Book Description

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.




Communicating Politics in the Twenty-First Century


Book Description

From propaganda to protests, this book provides an in depth study of politics and the media today. Using historical and contemporary examples, Sanders covers the essential theory and key research in the field. Topical and comprehensive, this book covers everything students need to know about the global world of political communication.




Political Communication in Times of Crisis


Book Description

During the first years of the 21th century we have witnessed many events in our societies, some of them without precedent at all in our recent history, which have involved irreversible changes. The attacks to the Twin Towers in New York City, the resulting sequence of wars in the Middle East, and the international financial collapse are very good examples of these happenings. All these developments of international consequences have led to a new dimension of political communication, and have reoriented some of its traditional meanings, after a very clear dynamic has irrupted in our lives: the crisis. Many new dynamics have introduced significant changes and altered the nature of international relations, the processes of policy making, the governmental performances, the citizen's demands, the electoral campaigns, and the geographical tensions, among other socio-political developments. The revolutionary wave of demonstrations, protests, riots and civil wars in the Arab world starting in 2010 (Arab spring); the waves of human asylum seekers as a direct consequence of this reality; the so-called colour revolutions that overthrew governments in Georgia, Ukraine, Kyrgyzstan, and Lebanon; the territorial conflict between Russia and Ukraine; the intensification of the anti-globalisation movements; the outraged protests around the world; the conflict between Israel and Palestine, one of the hardest and longest conflicts to date that has been reactivated over and over; the terrorist attacks in Madrid, London, Boston and Paris; or the recent global threat created by the Islamic State of Iraq and the Levant (ISIS); all this leads societies to an unprecedented present in the realm of political communication. Some of those topics are treated in this volume, approaching the main questions with the googles of political communication, since most of these developments have a very visible communicational dimension. This book comprises several chapters divided into five different sections. These stimulating pieces of research were presented by 30 international contributors, from almost 10 different nationalities.




A Critical Approach to the Apocalypse


Book Description

This volume was first published by Inter-Disciplinary Press in 2013. A Critical Approach to the Apocalypse offers the reader an in-depth view of the portrayal of apocalyptic and post-apocalyptic scenarios in literature, film and television, art, digital art, history, anthropology, religion and climate change studies.




The Handbook of Election News Coverage Around the World


Book Description

The Handbook of Election Coverage Around the World focuses on the news coverage of national elections in democracies around the globe. It brings together and compares election news coverage within a single framework, offering a systematic consideration of various factors. Considering the prominence and power of the press in the election process, this volume will offer unique breadth in its global consideration of the topic. The volume will appeal to scholars in political communication, political science, mass media and society, and others studying elections and media coverage around the world.




Media Systems and Communication Policies in Latin America


Book Description

Media Systems and Communication Policies in Latin America proposes, tests and analyses the liberal captured model. It explores to what extent to which globalisation, marketization, commercialism, regional bodies and the nation State redefine the media's role in Latin American societies.




Exclusión "científica" del otro


Book Description

La interculturalidad encuentra en el ámbito educativo un gran número de dificultades, una de ellas es la que proviene del mantenimiento de planteamientos excluyentes por parte de algunos ámbitos del saber. Es fundamental considerar al otro como un elemento de alteración de nuestra propia realidad y por ello un factor fundamental de crecimiento.