Author : Matt Chiera
Publisher :
Page : pages
File Size : 28,86 MB
Release : 2018-05-31
Category :
ISBN : 9780692121597
Digital Marketers Sound Off is a compilation of first-hand insights from 101 digital marketing specialists who are "in the trenches" executing campaigns.
Author : Annmarie Hanlon
Publisher : Sage Publications Limited
Page : 408 pages
File Size : 50,79 MB
Release : 2022-02-12
Category :
ISBN : 9781529742800
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.
Author : Jeff Larson
Publisher :
Page : 0 pages
File Size : 28,97 MB
Release : 2017
Category : Electronic commerce
ISBN : 9780998713816
Author : Greg Jarboe
Publisher : John Wiley & Sons
Page : 453 pages
File Size : 43,15 MB
Release : 2023-03-01
Category : Business & Economics
ISBN : 1119894573
Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.
Author : Alice Benham
Publisher : Laurence King Publishing
Page : 324 pages
File Size : 30,66 MB
Release : 2024-06-20
Category : Business & Economics
ISBN : 1529431484
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders. There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students. Here's what to expect from the book: Proven and practical expertise Clear definitions (no jargon!) Quick tips Examples and case studies Insights from trusted experts Chapter summaries for easy reminders Action steps for every topic
Author : Alvin Aw
Publisher : Partridge Publishing Singapore
Page : 238 pages
File Size : 26,3 MB
Release : 2019-07-29
Category : Business & Economics
ISBN : 154375208X
Digital marketing, also called internet marketing, is simply marketing through the internet. It involves using the web to promote a product or service. It mainly uses electronic devices—such as desktop computers, laptops, phones, and tablets—to promote the message through online connectivity. All this can be done through many ways, such as search engine optimization, pay-per-click marketing, content marketing, social media marketing, and email marketing. These methods have been discussed in detail in the book.
Author : Drayton Bird
Publisher : Kogan Page Publishers
Page : 449 pages
File Size : 26,7 MB
Release : 2007-06-03
Category : Business & Economics
ISBN : 0749452072
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
Author : Nicole Kennedy
Publisher : Bloomsbury Publishing
Page : 389 pages
File Size : 14,9 MB
Release : 2021-06-10
Category : Fiction
ISBN : 1800240155
'Funny, timely and absolutely pitch perfect. I loved this unfiltered look at the world of influencers.' Clare Mackintosh Get ready for an Insta-Perfect Christmas! Cassie Holliday is at the top of her game. A glamorous wife and mother with 1.3 million Instagram followers, she posts images of her gorgeous husband and cute twins online every day. But it's not easy living the perfect life, and never more so than at Christmas. There aren't enough hand-stitched stocking advent calendars in the world that can gloss over the reality: Cassie's marriage is at breaking point, her finances are precarious and, for the first time in years, no brands want to sponsor her insta-perfect Christmas decor. When she befriends Beth, a quiet new mum who doesn't follow social media, Cassie can finally be herself. Beth only knows the real her: the tired mum who wants to snuggle in her pyjamas and drink wine by the fire. But then Cassie discovers Beth has a secret social media account, and offline friendship tips into online rivalry... Join Cassie, Beth and the rest of the flawed but lovable gang of Insta-Parents as they navigate the festive season... come December, who will be top of the (Christmas) tree? Praise for Everything's Perfect: 'Thought provoking, fluid, vivid... and a reminder to us all that our inside lives rarely reflect what we show on the outside. I loved it.' Lia Louis, author of Eight Perfect Hours 'I couldn't put it down... Nicole Kennedy writes so brilliantly about the weird world we live in.' Lucy Vine, author of Bad Choices 'A witty, no-filter glance at the reality of becoming – and remaining – a social media influencer.' Louise Hare, author of This Lovely City 'A fresh, eye-opening look into the fascinating world of "insta mums".' Katy Colins, author of The Best is Yet to Come 'A smart and thought-provoking read about friendship, parenting and the pressure to appear perfect... Witty and relatable.' Holly Miller 'If you have any interest at all in the strange world of "influencers", this book is The One... I felt like I'd been spied on. Thought provoking and laugh out loud funny. A perfect summer read.' Sarah Turner
Author : Clo Willaerts
Publisher : Lannoo Meulenhoff - Belgium
Page : 200 pages
File Size : 42,6 MB
Release : 2023-01-31
Category : Business & Economics
ISBN : 9401490767
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.
Author : Nick Westergaard
Publisher : Amacom
Page : 240 pages
File Size : 16,9 MB
Release : 2016
Category : Business & Economics
ISBN : 9780814437315
Shattering the myth that only big brands can do big things, this book features frameworks, hacks, tips, and idea starters to demystify digital marketing, do more with less, find inspiration in unexpected places, create relevant and engaging content and promote it via social media platforms, and more. --
