Trendspotting-The Basics


Book Description

If you're tired of paying so-called experts to tell you about how to capitalize on trends, then why not figure out how to do it on your own? When you learn the basics of trendspotting, you've taken a key step towards understanding how these can affect your business, your life, and our world. Rather than presenting an exhausting catalogue of individual trends or methods of trend analysis, this guidebook quickly gives you the tools you need to get out there and start spotting, including basic terminology, fundamental principles and tools, and methodology. You will learn how to • identify micro-, macro-, mega-, and gigatrends; • avoid the pitfalls that can make you over-interpret what you see; • determine how trends can and will interact with each other; and • apply the methodologies that will work best for you. Trendspotting can be fun as well as profitable. Coming in contact with different cultures and ideas gives you the opportunity to celebrate the weirdness and beauty of the world; it offers you the chance to challenge your own worldview and preconceived notions. You too can go out into the wild world of trends, learning a variety of ways to live and work and love, and Trendspotting—The Basics can help you on the way.




The Next Big Thing


Book Description

The Next Big Thing: The Complete Guide to Spotting and Forecasting Consumer Trends for Profit explains how to uncover new trends - enabling you to gain control, boost profits and gain competitive advantage




Data-driven Multivalence in the Built Environment


Book Description

This book sets the stage for understanding how the exponential escalation of digital ubiquity in the contemporary environment is being absorbed, modulated, processed and actively used for enhancing the performance of our built environment. S.M.A.R.T., in this context, is thus used as an acronym for Systems & Materials in Architectural Research and Technology, with a specific focus on interrogating the intricate relationship between information systems and associative material, cultural and socioeconomic formations within the built environment. This interrogation is deeply rooted in exploring inter-disciplinary research and design strategies involving nonlinear processes for developing meta-design systems, evidence based design solutions and methodological frameworks, some of which, are presented in this issue. Urban health and wellbeing, urban mobility and infrastructure, smart manufacturing, Interaction Design, Urban Design & Planning as well as Data Science, as prominent symbiotic domains constituting the Built Environment are represented in this first book in the S.M.A.R.T. series. The spectrum of chapters included in this volume helps in understanding the multivalence of data from a socio-technical perspective and provides insight into the methodological nuances involved in capturing, analysing and improving urban life via data driven technologies.




The Evolving Impacts of ICT on Activities and Travel Behavior


Book Description

The Evolving Impacts of ICT on Activities and Travel Behavior, Volume Three in the Advances in Transport Policy and Planning series, assesses both successful and unsuccessful practices and policies from around the world on the topic. This new volume highlights ICT as a Resilient Travel Behavior Alternative; The Past, Present and Future of Travel Time Use; The Intersection of Transportation and Telecommunications in Demand Forecasting and Traffic Management; International Journey Planning System to Welcoming MaaS; An Empirical Analysis of the Relationship Between Mobile Internet Usage and Activity-Travel Behavior; Travel Time Perception and Time Use in an Era of Automated Driving, and more. - Provides the authority and expertise of leading contributors from an international board of authors - Presents the latest release in the Advances in Transport Policy and Planning series - Updated release includes the latest information on the evolving impact of ICT on activities and travel behavior




The Real Animal House


Book Description

The creator of Animal House at last tells the real story of the fraternity that inspired the iconic film -- a story far more outrageous and funny than any movie could ever capture.




The Secret of Our Success


Book Description

How our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains—on the ability of human groups to socially interconnect and learn from one another over generations. Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory. Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.




The Ultimate Guide to Video Game Writing and Design


Book Description

• Authors are top game designers • Aspiring game writers and designers must have this complete bible There are other books about creating video games out there. Sure, they cover the basics. But The Ultimate Guide to Video Game Writing and Design goes way beyond the basics. The authors, top game designers, focus on creating games that are an involving, emotional experience for the gamer. Topics include integrating story into the game, writing the game script, putting together the game bible, creating the design document, and working on original intellectual property versus working with licenses. Finally, there’s complete information on how to present a visionary new idea to developers and publishers. Got game? Get The Ultimate Guide to Video Game Writing and Design.







Urban Transit


Book Description

The only modern text to cover all aspects of urban transit operations, planning, and economics Global in scope, up-to-date with current practice, and written by an internationally renowned expert, Urban Transit: Operations, Planning, and Economics is a unique volume covering the full range of issues involved in the operation, planning, and financing of transit systems. Presenting both theoretical concepts and practical, real-world methodologies for operations, planning and analyses of transit systems, this book is a comprehensive single-volume text and reference for students as well as professionals. The thorough examination of technical fundamentals and management principles in this book enables readers to address projects across the globe despite nuances in regulations and laws. Dozens of worked problems and end-of-chapter exercises help familiarize the reader with the formulae and analytical techniques presented in the book's three convenient sections: Transit System Operations and Networks Transit Agency Operations, Economics, and Organization Transit System Planning Visually enhanced with nearly 250 illustrations, Urban Transit: Operations, Planning, and Economics is a reliable source of the latest information for transit planners and operators in transit agencies, metropolitan planning organizations, city governments, consulting firms as well as students of transportation engineering and city planning at universities and in professional courses.