The Directory of Directors for ...
Author :
Publisher :
Page : 1780 pages
File Size : 27,41 MB
Release : 1927
Category : Directors of corporations
ISBN :
Author :
Publisher :
Page : 1780 pages
File Size : 27,41 MB
Release : 1927
Category : Directors of corporations
ISBN :
Author : Frank Pike
Publisher :
Page : 120 pages
File Size : 47,25 MB
Release : 2001
Category : Brewing industry
ISBN :
Author :
Publisher :
Page : 1668 pages
File Size : 21,77 MB
Release : 1923
Category : Corporations
ISBN :
Author : David Boag
Publisher :
Page : pages
File Size : 25,25 MB
Release : 2002
Category :
ISBN :
Author : Lesley Richmond
Publisher : Manchester University Press
Page : 504 pages
File Size : 10,83 MB
Release : 1990
Category : Brewing industry
ISBN : 9780719030321
Author :
Publisher : The Retail Directory
Page : 690 pages
File Size : 28,16 MB
Release : 2006
Category : Retail trade
ISBN : 9780707970868
Author :
Publisher :
Page : 508 pages
File Size : 41,8 MB
Release : 1920
Category : Alcoholic beverage industry
ISBN :
Author : Roger Protz
Publisher : CAMRA Ltd
Page : 2831 pages
File Size : 35,92 MB
Release : 2012-09-13
Category : Travel
ISBN : 1852493070
Britain's best-selling and fully independent beer & pub guide is back with updated listings for 2013.
Author :
Publisher :
Page : 282 pages
File Size : 12,33 MB
Release : 1921
Category :
ISBN :
Author : Sonny Nwankwo
Publisher : Routledge
Page : 459 pages
File Size : 40,88 MB
Release : 2020-02-26
Category : Business & Economics
ISBN : 0429999984
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges, and opportunities faced by businesses today. SMEs now need to step up to the terrain of mobile marketing and consumer-generated marketing and utilise social media marketing tools. Similarly, the activities of various stakeholders in SME businesses like start-up accelerators, business incubators, and crowdfunding have now gained more prominence in SME activities. This second edition advances grounds covered in the earlier edition and has been fully updated to reflect this new, dynamic business landscape. Updates include: A consideration of social media imperatives on SME marketing; Discussion of forms of capital formation and deployment for marketing effectiveness, including crowdfunding; Updated international case studies drawn from diverse backgrounds; Hands-on practical explorations based on real-life tasks to encourage deeper understanding. This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate levels, as well as professionals looking to obtain the required knowledge to operate their businesses in this increasingly complex and turbulent marketing environment.