You Are The Brand


Book Description

An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.




Summary of Mike Kim's You Are The Brand


Book Description

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The internet has always been obsessed with how people present themselves online. We want to come across well, and we want people to like us. We want, in marketing terms, to build a brand. #2 Personal branding is about identity. You intentionally craft a public identity for a specific purpose. People are getting tired of the constant noise and empty promises made by the latest internet millionaires. They want authenticity and warmth. #3 When you decide to build a personal brand, you are already defined by someone or something. This is what makes entrepreneurship so addictive: it brings out the best in you, while also revealing your roughest edges. #4 I was thirty years old and eighteen months into a position as the music director of a mid-sized church when I met with a pastor named Ross. I was shocked to realize that I didn’t want his life. I was climbing the wrong mountain.




IDEApreneur


Book Description

Ready to turn your ideas into income? IDEApreneur will show you how to: Increase your flow of ideas, Assess your ideas for uniqueness and money-making potential, Position, package and communicate your ideas so they get noticed, respected and bought, Market, merchandise and monetize your ideas through a variety of strategic business activities.




IDEApreneur


Book Description

"No matter what people tell you, words and ideas can change the world." - Robin WilliamsWelcome. Congratulations to you for carving time out of your busy schedule to discover how to make a mint from your mind.I agree with Robin Williams that words and ideas can change the world and your world for good.If your goal is to produce one-of-a-kind ideas you can monetize, you're in the right place.You're about to discover how to generate commercially-viable ideas (what I call "equity ideas") that are so interesting, unique and bottom-line beneficial, people will gladly pay for them.Most importantly, you'll learn how to act on your ideas and turn them into income.The premise of this book and my approach to this topic is that ideas in our head help no one.Ideas themselves don't have the power to change the world and become a profitable reality until we turn them into a tangible product, service or business.That's why this book provides you with a step-by-step SYSTEM on how to become an IDEApreneur who consciously and strategically:a.increases your flow of ideasb.assesses your ideas for uniqueness and money-making potentialc.positions, packages and communicates your ideas so they get noticed, respected and boughtd.markets, merchandises, monetizes your ideas through a variety of strategic business activitiesBest-selling author Kurt Vonnegut was asked, "What's the secret to writing a great book?" He thought about it for a moment and then said, "You've got to be a good date for the reader."My goal is to be a good date for you.I promise not to waste time on abstract theories that don't work in the real world. You're about to learn proven techniques and tools you can use immediately to generate marketable, memorable, merchandisable ideas that get noticed and get bought.Ready to get started?Read on!




The Idea Economy


Book Description




Business Models and People Management in the Indian IT Industry


Book Description

The global impact of so-called ‘offshoring’, including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late 1980s. Even following the global financial crisis and meltdown in 2008, the industry has reported growth, albeit at a lower rate. Furthermore, the high rates of technological change and increased competition has forced businesses and managers to be innovative and create new business models. This book examines how managers and entrepreneurs in the Indian IT industry have explored and exploited human capital opportunities at various stages of the industry’s evolution to create innovative human resources (HR) practices and new business models. Based on extensive academic research and deep reflective practitioner accounts, this collection presents expert content, views and a coherent picture of the challenges and changes in the Indian IT industry and analyses how the industry has remained competitive in a constantly changing environment. This book will appeal to researchers, students and practitioners, particularly in the fields of human resources and strategic management.




The Millennials


Book Description

Born between the early 1980s and 2000s, the millennials are the youngest (and on several occasions, the largest) generation at work today. In this first comprehensive book with discerning research, Subramanian Kalpathi turns the modern workplace on its head and asks pressing questions about what makes this raring-to-go generation tick. With case studies of millennial organizations and interviews with over 100 achievers, The Millennials will give you an informed view of how the future will look by explaining the goals, motivations and dreams of the people who will run it.




Marketing Principles with Student Resource Access 12 Months


Book Description

This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.




Alison C. Ayres


Book Description

“ON A RAFT OF DREAMS” is the autobiography of multi-hyphenate Alison C. Ayres. It covers his life journey and pursuit of excellence from his earliest years in 1960s Trinidad and Tobago through to the 2020 COVID-19 pandemic in the U.S., part of the worldwide Coronavirus pandemic. Ayres is a Pratt Institute Alumnus; a former Advertising Executive: A Songwriter; a former United Nations Environment Programme Goodwill Ambassador and a former employee of former FIFA Vice President Jack Warner (Google him), who is currently wanted by U.S. authorities. In his “MUST READ” book, Ayres tells of growing up and living on the Caribbean’s Twin Island Republic of Trinidad & Tobago, before he became a permanent resident of the United States. He shares his experiences as a foreign student at Pratt, the prestigious institution for Art and Design; as an Ad Exec; as a United Nations Environment Programme Goodwill Ambassador, as well as full details of his 5 years experience working for the disgraced former FIFA Vice President Jack Warner, from 1994 to 1998, and the events that led him to withdraw his services from the 5 football (soccer) entities he served under Warner. Ayres will tell of extreme hardships, which began from infancy, while being raised by his single parent mother who was born deaf; and despite continued hardships, how he stayed focused to relentlessly pursue and achieve his childhood dreams in Art, Music, and Football (Soccer). Alison C. Ayres was raised by his deaf single parent mother, together with 4 siblings; 3 of them who were older than he was and one younger. Growing up in abject poverty, he had witnessed his mother’s never-ending struggles to raise and provide life’s most basic necessities for her children. His mother’s struggles became his primary source of motivation to succeed, and provided the impetus for him to pursue the dreams he was harboring from his early childhood, towards his ultimate dream of making his mother both happy and proud one day. More specifically, dreams of becoming a successful professional soccer player; a bonafide commercial artists; and a successful songwriter. In pursuit of those dreams, and before he became a permanent U.S. resident, Ayres had anchored himself in his homeland, and traveled far from his humble birthplace; with hard work, grace, humility, a great amount of determination and remarkable resilience, as the major contributors to his accomplishments. Ayres is a U.S. citizen who has been living in New York for many years now.




Confidence Mantras


Book Description

As a career counsellor, I have met thousands of people throughout the course of my life. I’ve seen extremely successful people lead their lives as if they were born to rule the world. They knew what they wanted to do. And they went after it with everything they had, heart, mind and soul. There’s one characteristic that sets successful people apart from others. Makes them stand out like lions amidst a herd of sheep. It’s easy to spot them, thanks to that unmistakable aura. What is that quality? I’ve had many people write to me. They express their fears, lack of self-esteem. They tell me how they shiver at the thought of addressing people. Whether it’s a public speech or a social gathering, fear grips them and prevents them from doing anything else. Some of my friends also have the same problem. Not that they don’t work hard. No. They give everything they have. Yet, they struggle to become successful. So, what is that quality that separates successful people from others? You guessed it. It’s confidence. I’ve observed that most people are willing to work and give it their best shot, but they lack confidence. What exactly is confidence, though? Is it some mysterious secret you can’t possess? And why is it so hard to gain confidence especially when you need it the most? Well, confidence is a momentary emotion of clarity, certainty and control. Clarity of your thoughts, control over your mind, body and actions, and certainty for performance followed by commitment to your goal. Confidence is derived from “fidere” – from Latin, which means “trust”. Simply put, confidence is about trusting yourself. Then why does that trust waver at times? Because confidence is not permanent. It’s a momentary strength that needs to be practiced. There are several techniques, scientific and creative to do that. And, this book will reveal 101 ways to do it