International Marketing 13E(Sie)
Author : Philip R. Cateora
Publisher : Tata McGraw-Hill Education
Page : 0 pages
File Size : 40,82 MB
Release : 2007
Category : Export marketing
ISBN : 9780070666993
International Marketing
Author : Philip R. Cateora
Publisher : McGraw-Hill Ryerson
Page : 664 pages
File Size : 13,67 MB
Release : 2005-10
Category : Business & Economics
ISBN : 9780070948778
Book Description
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..
International Marketing Management
Author : Ralph Berndt
Publisher : Springer Nature
Page : 604 pages
File Size : 21,75 MB
Release : 2023-05-23
Category : Business & Economics
ISBN : 3662668009
Book Description
For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing management in order to achieve operational goals. This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management. The theoretically presented correlations are enriched by current data on the relevant framework conditions on international markets, empirical findings on the individual fields of action of international marketing management as well as numerous current examples from entrepreneurial practice. With this comprehensive presentation of international marketing management, the authors address lecturers and students as well as practitioners who deal with marketing issues in an international context.
International Marketing
Author : P. K. Vasudeva
Publisher : Excel Books India
Page : 656 pages
File Size : 43,2 MB
Release : 2006
Category :
ISBN : 9788174464958
Book Description
With the onset of globalisation, International Marketing has become an important subject among students pursuing MBA in International Marketing and International Trade as also among professionals who study and undertake research projects in the areas such as Foreign Direct Investment, Free Trade Area , World Trade Organisation, UNCTAD and the like. The third edition focuses on global economy and its transmission to India. The global economic condition is perhaps at its best since the World War-II, mainly because of the upward trend in international relations, and aggressive bilateral, multi-lateral as well as regional treaties concerning trade and economy among various countries throughout the globe. An updated table of contents reflects the latest research findings and practices up to the year 2005. The latest edition offers new chapters on Competitive Analysis, Competitive Strategies, Technical Environment, Globalisation, International Retail Management and the World Trade Organisation (WTO) covering right up to Hong Kong Ministerial 2005. Additionally, some assorted current topics such as Performance of Foreign Trade Policy 2004-09, Export Taxes, Composition of Trade, Direction of Trade, Foreign Direct Investment, External Commercial Borrowings, Non-residential Deposits and Exchange Rate Movements have been given due place in the book. Each chapter concludes with a summary, a list of questions and case studies for ready reference. The bibliography is exhaustive including Internet references for further studies. A must read book for MBA, International Marketing and International Trade students and researchers.
International Marketing
Author : Sak Onkvisit
Publisher : Psychology Press
Page : 619 pages
File Size : 34,50 MB
Release : 2004
Category : Export marketing
ISBN : 0415311322
Book Description
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
PRINCIPLES OF INTERNATIONAL MARKETING [PIM]
Author : Dr. P.Y. Mishra
Publisher : Lulu.com
Page : 162 pages
File Size : 46,48 MB
Release : 2017-09-06
Category : Education
ISBN : 1387141619
Book Description
In a sample sense, marketing activities which are performed at International level are called international marketing. Such type of marketing is done across the national boundaries in which social and technical aspects are important.
International Marketing
Author : Daniel W. Baack
Publisher : SAGE
Page : 1012 pages
File Size : 12,75 MB
Release : 2018-11-20
Category : Business & Economics
ISBN : 1526463105
Book Description
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
International Marketing
Author : Klaus Backhaus
Publisher : Bloomsbury Publishing
Page : 480 pages
File Size : 41,4 MB
Release : 2017-03-24
Category : Business & Economics
ISBN : 0230214460
Book Description
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can 'going international' have on an international cost position? How can lead markets act as a guide to future developments in other countries? International Marketing takes a comprehensive look at all the underlying concepts, using a wealth of truly European examples and substantial case studies.
International Marketing
Author : Philip R. Cateora
Publisher :
Page : 772 pages
File Size : 10,42 MB
Release : 1996
Category : Export marketing
ISBN : 9780071141291
Book Description
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..
International Marketing
Author : L. S. Walsh
Publisher : Financial Times/Prentice Hall
Page : 296 pages
File Size : 50,59 MB
Release : 1993
Category : Export marketing
ISBN : 9780273634171
Book Description
Contains information on marketing in : Japan, Russia, Nigeria, Brazil and USA and multinational corporations.
