Book Description

As in scouting, so in business: ``Be prepared.'' Adopting the tactic that the best offense is a good defense, it supplies entrepreneurs with essential information for surviving in the treacherous world of independently owned and operated businesses. With hundreds of entries ranging from ``Academy of Senior Professionals'' to ``Media Kit'' to ``Zenz Case,'' It provides lucid and concise definitions and guidance on topics of interest to the businessman. Loaded with useful data, it includes numerous charts, figures, and illustrations. With only one in six U.S. businesses surviving their first five years, It is essential reading for the start-up businessman who does not want to end up a statistic.