The Business of Studio Photography


Book Description

This revised and expanded edition of an industry classic offers a comprehensive strategy for launching and running a new studio or improving an existing one, with practical advice on every aspect of the business. Veteran photographer and studio owner Edward R. Lilley shepherds the photographer through a broad range of material and discusses the decisions to be made in structuring a studio. Coverage includes: choosing a location * financing and equipping a business * pricing your work * selling to the wedding, portrait, commercial, and art photography markets * devising short- and long-term business plans * handling paperwork effectively and efficiently A new section on digital imagery provides photographers with proven successful strategies for profiting from the latest technological advances in the field, this guide will start novice photographers in the right direction and help experts hone their business skills.




The Business of Studio Photography


Book Description

The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing one—and now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with labs, selling to the wedding, portrait, school, commercial, and art photography markets; digital imaging, business plans, and more. Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are included. The Business of Studio Photography is the complete one-stop guide to opening and running a successful photography studio.




Start Your Own Photography Business


Book Description

Photographers can turn a hobby into a lucrative business with these great tips on how to set up a studio, build a portfolio, take great pictures, purchase the best equipment, find paying jobs, set pricing and more. Davis also discusses the advantages of submitting work to contests, participating in art festivals and displaying work in art galleries and other locales. It covers both full-time and part-time options and discusses operating at home or in a commercial location. Detailed advice is offered on legal issues such as copyright infringement, privacy laws, the difference between public and private property, handling conflict and seeking out available remedies to legal situations.




Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth


Book Description

A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.




The Business of Commercial Photography


Book Description

The Business of Commercial Photography tells you everything you need to know about starting a successful commercial photography studio or making your studio more profitable. In this comprehensive career guide, professional photographer Ira Wexler addresses fundamental business issues and discusses important market concerns. In the second half of the book, 30 leading, international commercial photographers share the secrets of their success in revealing profiles.




Studio Anywhere


Book Description

What’s your definition of a photo studio? Is it a room with a white seamless backdrop or a cyc wall? Maybe it’s simply anywhere you’re in control of the lighting. In a perfect world, where every day is a breezy 72 degrees with partial cloud coverage, we would all have a 5,000-square-foot studio–and the entire catalog of B&H™ in our equipment lockups. But the reality is that you may have an outdated DSLR with two decent lenses (which took you several years to save up for), and all you have at your disposal is an unfinished basement, your garage, or the empty conference room at your office. That’s where Studio Anywhere comes in. With photographer Nick Fancher as your guide, you’ll learn how to get portfolio-ready photos while working in some of the most problematic scenarios imaginable. Whether shooting a corporate portrait, a test shoot with a model, or a promo shoot with a band, you’ll discover that most of the time, there’s no need for an expensive studio–you just have to get creative. Studio Anywhere is a resource for photographers to learn through behind-the-scenes photos and lighting diagrams from a range of photo shoots–but it doesn’t stop there. Because directing a photo shoot involves more than simply knowing how to wield a camera or process a raw file, Nick also lets you in on the aesthetic decisions he makes in his signature photos, inspiring you to develop your own vision. And, finally, he describes his Lightroom and Photoshop workflow so you can learn how to deftly navigate post-processing. Shows how to create images with minimal equipment that is within reach of anyone’s budget Takes you through the entire shoot, from concept to lighting to exposure to post-processing in Lightroom and Photoshop Teaches how to build a portfolio without a dedicated studio space




Studio & Commercial Photography


Book Description

If you're paid to take pictures, chances are it's because you've gone beyond the merely mechanical aspects of photography. True financial success lies in how you think about what you shoot, and it's the subject of this essential guide by one of the best in the business, who says, "My brain is my important piece of photo equipment". The author has specialized in photo illustration -- creating a specific idea or mood for an ad-and knows how to elicit the desired emotional response from viewers. You get an experts advice on producing different effects from the same scene through subtle variations in lighting and composition. Take advantage of different seasons and weather to turn your outdoor shots into winners. Learn about the 90% of a photographer's work that takes place before you shoot. With every insight into the professional mind comes a host of brilliant photographic examples, with a detailed explanation of how it was done -- how you can do it, too.




EXPOSED - The Business of Photography


Book Description

Exposed - The Business of Photography is written specifically for the South African market. Many people are drawn to photography as an art form, but few are prepared for the reality of the industry. Whilst being a creative medium, photography is a multi-billion dollar international industry. It as important for photographers to hone their business skills as their creative skills. This book addresses the business basics that every photographer should know, from copyright to how much to charge, before venturing out as a Professional Photographer.




The Photographer's Market Guide to Building Your Photography Business


Book Description

Make Money Doing What You Love The Photographer's Market Guide to Building Your Photography Business, Second Edition is an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take. In this revised edition, you'll learn how to: • Harness the power of digital photography • Target your audience through online marketing • Find your niche (or shift to a new one) • Craft a solid business plan • Network professionally with other photographers • Showcase and price your work • Get support from accountants and lawyers • Create a strategic path for your business at every stage • And more! Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.