Book Description
"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--
Author : Gary Schwartz
Publisher : Simon and Schuster
Page : 242 pages
File Size : 41,9 MB
Release : 2011-11
Category : Business & Economics
ISBN : 1451671865
"From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"--
Author : Gary Schwartz
Publisher : Simon and Schuster
Page : 245 pages
File Size : 48,31 MB
Release : 2011-11-01
Category : Business & Economics
ISBN : 1451671881
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He’ll explain: • How to minimize barriers between the shopper and a sale. • How marketers can connect and, more important, reconnect with loyal shoppers. • The technology available now—and what’s coming soon—and how to pick a solution that will deliver results. But like Blink or Freakonomics, this isn’t just a book for businesses. It’s also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that’s modifying people’s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing—and what we can do to better harness this opportunity—will find this book to be essential reading.
Author : Paul Roberts
Publisher : Bloomsbury Publishing USA
Page : 320 pages
File Size : 34,72 MB
Release : 2014-09-02
Category : Social Science
ISBN : 1608198189
It's something most of us have sensed for years-the rise of a world defined only by “mine” and “now.” A world where business shamelessly seeks the fastest reward, regardless of the long-term social consequences; where political leaders reflexively choose short-term fixes over broad, sustainable social progress; where individuals feel increasingly exploited by a marketplace obsessed with our private cravings yet oblivious to our spiritual well-being or the larger needs of our families and communities. At the heart of The Impulse Society is an urgent, powerful story: how the pursuit of short-term self-gratification, once scorned as a sign of personal weakness, became the default principle not only for individuals, but for all sectors of our society. Drawing on the latest research in economics, psychology, political philosophy, and business management, Paul Roberts shows how a potent combination of rapidly advancing technologies, corrupted ideologies, and bottom-line business ethics has pushed us across a threshold to an unprecedented state: a virtual merging of the market and the self. The result is a socioeconomic system ruled by impulse, by the reflexive, id-like drive for the largest, quickest, most “efficient” reward, without regard for long-term costs to ourselves or to broader society. More than thirty years ago, Christopher Lasch hinted at this bleak world in his landmark book, The Culture of Narcissism. In The Impulse Society, Roberts shows how that self-destructive pattern has grown so pervasive that anxiety and emptiness are becoming embedded in our national character. Yet it is in this unease that Roberts finds clear signs of change-and broad revolt as millions of Americans try step off the self-defeating treadmill of gratification and restore a sense of balance. Fresh, vital, and free of ideological, right-wing/left-wing formulations, The Impulse Society shows the way back to a world of real and lasting good.
Author : Paul Roberts
Publisher : Bloomsbury Publishing USA
Page : 321 pages
File Size : 43,4 MB
Release : 2014-09-02
Category : Social Science
ISBN : 1608198146
The author of The End of Food argues that today's technologically driven, high-speed consumer economy is preventing the advancement of society and recovery from the recession, tracing three decades of economic decline while identifying possible resolutions.
Author : John Shovlin
Publisher : Cornell University Press
Page : 284 pages
File Size : 12,28 MB
Release : 2006
Category : Business & Economics
ISBN : 9780801474187
'The Political Economy of Virtue' offers an interpretation of political economy in the second half of the 18th century. It covers the key turning points in the development of French political economy.
Author : B. Joseph Pine
Publisher : Harvard Business Press
Page : 276 pages
File Size : 26,80 MB
Release : 1999
Category : Business & Economics
ISBN : 9780875848198
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author : Friedrich List
Publisher :
Page : 422 pages
File Size : 43,1 MB
Release : 1904
Category : Economics
ISBN :
Author : Peter Brown
Publisher : Berrett-Koehler Publishers
Page : 241 pages
File Size : 46,99 MB
Release : 2009-02-09
Category : Business & Economics
ISBN : 1576758559
Our current economic system is unsustainable. Its fundamental elements, unlimited growth, and endless wealth accumulation fly in the face of the fact that the Earth's resources are clearly finite. In this work, the authors offer a comprehensive new economic model.
Author : James Alfred Joseph
Publisher :
Page : 228 pages
File Size : 15,45 MB
Release : 1989
Category : Biography & Autobiography
ISBN :
Author : Nathan Schneider
Publisher : Bold Type Books
Page : 304 pages
File Size : 21,53 MB
Release : 2018-09-11
Category : Social Science
ISBN : 1568589603
The origins of the next radical economy is rooted in a tradition that has empowered people for centuries and is now making a comeback. A new feudalism is on the rise. While monopolistic corporations feed their spoils to the rich, more and more of us are expected to live gig to gig. But, as Nathan Schneider shows, an alternative to the robber-baron economy is hiding in plain sight; we just need to know where to look. Cooperatives are jointly owned, democratically controlled enterprises that advance the economic, social, and cultural interests of their members. They often emerge during moments of crisis not unlike our own, putting people in charge of the workplaces, credit unions, grocery stores, healthcare, and utilities they depend on. Everything for Everyone chronicles this revolution--from taxi cooperatives keeping Uber at bay, to an outspoken mayor transforming his city in the Deep South, to a fugitive building a fairer version of Bitcoin, to the rural electric co-op members who are propelling an aging system into the future. As these pioneers show, co-ops are helping us rediscover our capacity for creative, powerful, and fair democracy.