Public Mental Health Marketing


Book Description

Here is a diverse compilation of current knowledge in public mental health marketing. A balanced collection of both research and how-to chapters, Public Mental Health Marketing helps practitioners and researchers learn to target specific groups more effectively, increasing their marketing effectiveness to benefit both mental health agencies and the people they serve. It presents a cross section of recent research on the many participants in the mental health system, including clients, donors, internal stakeholders, and the general public. Over a dozen chapters focus on the marketing of local, state, and national mental health agencies and their relationships with their various clienteles. This helpful book contains original research, tutorials, and case studies in areas such as the public as a target market, primary and secondary consumers’views of the system, referral and secondary resource markets, adolescents as a prevention and intervention market, and promotional and evaluative tools. Learn about the principles of marketing as they relate to mental health professionals; the use of fear appeals in public service announcements; building a marketing environment in community mental health settings; an analysis of changes in the marketing of mental health products to government, business, and industry; and strategies to identify and reach adolescents at risk for drug and alcohol abuse. Public Mental Health Marketing also contains abstracts for nearly one hundred recent articles and monographs that are useful to researchers and practitioners of marketing in the mental health field. Public information and public relations officers in local, state, and national mental health agencies, and academic and public policy researchers from both the mental health and marketing disciplines will find the information they need to increase the effectiveness of their work.




Organisations and Management in Social Work


Book Description

What role does social work play in human service organisations? How do social workers experience and initiate organisational change? How can they engage and negotiate with managers and other professionals? How does a social worker deal with ethical and interpersonal conflicts within organisations? Organisations and Management in Social Work grounds these complex questions in a comprehensive and accessible overview of the organisational context of social work practice. The book demonstrates how effective service delivery is dependent on organisational and managerial activities and procedures, and emphasises the importance of critiquing existing organisational structures. This invaluable book: " critically examines organisational theory, managerial techniques and organisational structures " develops strategies for ethical and reflective organisational practice " promotes an understanding of how to plan and manage change in learning organisations " helps readers understand the nature of social work professionalism, including partnership and teamwork, and the inherent tensions in human service organisations " discusses important themes such as leadership, supervision, risk, decision making, and accountability " explores the potential for increasing service user and worker participation in organisations " includes extended practice examples and reflective questions. Organisations and Management in Social Work will be essential reading for social work students and professionals who wish to better understand the organisational context in which they work. Dr Mark Hughes is a Lecturer and Dr Michael Wearing is a Senior Lecturer in Social Work in the School of Social Sciences and International Studies at the University of New South Wales.







The Mental Hygiene Movement


Book Description




Employment, Disability, and the Americans with Disabilities Act


Book Description

The Americans with Disabilities Act was heralded by its congressional sponsors as an emancipation proclamation for people with disabilities and as the most important civil rights legislation passed in a generation. This book offers an assessment of what has actually occurred since the ADA's enactment in 1990. In empirically based articles, contributors from the fields of law, health policy, government, and business reveal the unsoundness of charges from the right that the ADA will bankrupt industry, and assumptions on the left that the ADA will prove ineffective in helping people with disabilities enter and remain in the workforce.







New Thinking About Mental Health and Employment


Book Description

Until recently it has been assumed that people who experience severe and enduring mental health problems are unable to work, unless or until they recover. That assumption is now being challenged by international research demonstrating that, with the right support, people can succeed in finding and keeping a job even when they continue to need support from mental health services. New Thinking about Mental Health and Employment draws together the research undertaken to date and combines it with mental health service users’ perspectives on the workplace to validate key points. Vital reading at both policy and practitioner levels, this book will be of great value to mental health nurses, social workers, general practitioners, psychiatrists and occupational therapists. It will also be of interest to employment advisors, government departments, commissioners, and policy makers and shapers.




Improving Mental Health Care


Book Description

How can professionals maintain or improve the quality of care they provide when pressured by payers to reduce the cost of care? Clinicians today face the challenge of providing optimal care in an environment where costs drive clinical practice. But high quality, not cost, remains the goal of professionals. By arming themselves with measurable results, clinicians can improve the processes of delivering mental health care and translate those improvements into better outcomes for patients and their families. In this timely guide, the editors have gathered the work of 49 distinguished contributors and crafted a valuable resource for overcoming the extraordinary challenge of delivering high quality mental health care. This groundbreaking book is divided into three sections: The challenges today's clinicians face in providing optimal mental health care -- Beginning with a review of the report to then-President Clinton from the Advisory Commission on Consumer Protection and Quality in the Health Care Industry, subsequent chapters discuss professional ethics and managed care, how Wall Street investors are changing the practice of medicine, problems faced by managed care, and changes needed in medical education to ensure that physicians are well prepared to practice medicine in the 21st century. Proven techniques for quality measurement -- Measuring quality of care presents significant conceptual and methodological problems. These chapters review quality measurement methods and describe support by the federal government to improve these methods. Also addressed are how consumers are joining the quality of care measurement movement and how one large urban county mental health program is advancing quality measurement. Fourteen case reports of quality improvement projects -- These chapters detail principles and techniques that can be replicated or tailored to fulfill the requirements of a variety of clinical settings, ranging from the national health service in Great Britain to a small geriatric unit in a large hospital. The work showcased here was done by clinicians or administrators who, concerned about the quality of care in their own settings, used data to test for themselves whether their interventions resulted in improved care. Even if managed care disappeared, we would still need to question, examine, and improve the quality of patient care -- with clinicians taking the lead, because only they can appreciate the subtle nuances that maintain or improve quality standards, and only they can make substantive changes in their clinical settings. As both a broad conceptual framework for considering the quality of mental health care and as a practical field guide to real-life techniques for measuring the quality of care, this volume will prove exceptionally valuable for mental health care professionals, administrators, and policymakers as well as for consumers and consumer advocates, researchers, students, and public health professionals.




Return to Community


Book Description

Provides a comprehensive, practical approach to fully integrating people with serious mental illnesses into the community. Drawing from a range of resources, including mental health consumers and their families, this pathbreaking work lays the groundwork for a critical rethinking of how we view people labeled "mentally ill". Defining "community integration," the author examines current and past approaches to meeting the needs of people with psychiatric disabilities, demonstrating how they have been inadequate. Carling then maps out a pioneering paradigm for community integration, which consists of an active partnership among mental health professionals, community leaders, policy makers, families, neighbors, employers, and realtors. Describing ways to prepare the community to organize for change, the book discusses the need to first address the pervasive nature of stigma, which is reflected at every level of society. Drawing from his own extensive experience, as well as from firsthand observations of model programs in place throughout the U.S., Canada, Europe, and Australia, the author offers detailed guidance for organizing a program of action in mental health systems and in local communities.