Book Description

A look into the mind of “the world’s consummate entrepreneur” through his quotes on leadership, branding, innovation, social responsibility, and more (Huffington Post). Richard Branson, who has been called “England’s most outrageous billionaire,” is also one of the world’s most successful business leaders. Since the age of 16, when he founded Student magazine, Branson has been creating companies and finding innovative ways to grow them into the prodigious conglomerate known as the Virgin Group. At the age of 20, Branson founded a mail-order record retailer. Two years later he built a recording studio where the first artist signed to his Virgin label, Mike Oldfield, recorded the haunting soundtrack to The Exorcist. Decades later, industries as varied as entertainment (Virgin Music), retail (Virgin Megastores), transportation (Virgin Airlines), and telecommunications (Virgin Mobile) all bear Branson’s business moniker. For the first time, the most thought-provoking, revealing, and inspiring quotes from Branson have been compiled in a single book. Updated and redesigned since its initial publication in 2013 as Virgin Rebel: Richard Branson in His Own Words, this new edition is a comprehensive guidebook to the inner workings of the Virgin Group chairman and founder. Hundreds of Branson’s best quotes, comprising thoughts on business, music, entrepreneurship, politics, exploration, and life lessons, provide an intimate and direct look into the mind of this modern business icon. “I have no secret. There are no rules to follow in business. I just work hard and, as I always have done, believe I can do it.” —Screw It, Let’s Do It, page 30