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International Marketing Plan for Volkswagen


Book Description

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, language: English, abstract: In 2007 the Volkswagen group with its headquarters in Wolfsburg, Germany sold 6,191,618 vehicles worldwide and 329,305 employees generated a sales revenue of 108,897,000 with an operating profit of 6,151,000 which in turn resulted in a profit after tax of 4,122,000 .1 The group is divided into two divisions, namely the automotive one, accounting for 91% of total revenues plus the financial one, contributing 9% to the total turnover. Within the automotive sector, the company markets its vehicles under brands like, VW passenger cars, Audi, Bentley, Bugatti, Lamborghini, Seat and Skoda. In 1984, Volkswagen as the first western auto maker, began its operational activity in China. When it entered the market it had to form a joint venture with a Chinese company to produce cars. By now the group has thirteen representative companies. Due to its early engagement in the biggest Asian market, it reached a leading position which despite some previous challenges lasted until today. For example, the corporation sold 910,000 vehicles (VW + Audi) in Hong Kong as well as in the mainland of China which resulted in a market share of 17.8% in 2007.2 Therefore, China is (yet) after Germany the second most important market for Volkswagen, representing almost 15% of the company car sales. In the following international marketing plan, the author will describe how to increase car sales and boost market share up to 20% over the next 2 years with the introduction of a new small light weight hybrid car, the Volkswagen Cotha. ...]




Plunkett's Automobile Industry Almanac: Automobile, Truck and Specialty Vehicle Industry Market Research, Statistics, Trends & Leading Companies


Book Description

Provides information on the truck and specialty vehicles business, including: automotive industry trends and market research; mergers, acquisitions, globalization; automobile manufacturers; truck makers; makers of specialty vehicles such as RVs; automobile loans, insurance and other financial services; dealerships; and, components manufacturers.




Proceedings of the FISITA 2012 World Automotive Congress


Book Description

Proceedings of the FISITA 2012 World Automotive Congress are selected from nearly 2,000 papers submitted to the 34th FISITA World Automotive Congress, which is held by Society of Automotive Engineers of China (SAE-China ) and the International Federation of Automotive Engineering Societies (FISITA). This proceedings focus on solutions for sustainable mobility in all areas of passenger car, truck and bus transportation. Volume 6: Vehicle Electronics focuses on: •Engine/Chassis/Body Electronic Control •Electrical and Electronic System •Software and Hardware Development •Electromagnetic Compatibility (EMC) •Vehicle Sensor and Actuator •In-Vehicle Network •Multi-Media/Infotainment System Above all researchers, professional engineers and graduates in fields of automotive engineering, mechanical engineering and electronic engineering will benefit from this book. SAE-China is a national academic organization composed of enterprises and professionals who focus on research, design and education in the fields of automotive and related industries. FISITA is the umbrella organization for the national automotive societies in 37 countries around the world. It was founded in Paris in 1948 with the purpose of bringing engineers from around the world together in a spirit of cooperation to share ideas and advance the technological development of the automobile.




The Long-Term Success of Mergers and Acquisitions in the International Automotive Supply Industry


Book Description

Based on a sample of 230 M&A between 1981 and 2007, Jan-Peer Laabs challenges the short-term return behavior of acquirers in this industry in contrast to their long-term performance based on capital market and financial accounting information. A clearly negative yet consistent perspective on the long-term value creation potential emerges across the different empirical analyses. An additional case study on the takeover of Siemens VDO by Continental AG offers a number of valuable key success factors and insights on how to evade the negative return destiny.




The Economic Geography of the Car Market


Book Description

This book provides a comprehensive analysis of long-term changes in the car market of an emerging economy, with a focus on its spatial and temporal dimensions. Poland, the case study in question, represents a unique "laboratory of automobile revolution" during the late 20th and early 21st centuries. The volume brings to the fore several key aspects of the car market, such as car ownership, markets for new cars, import of second-hand cars, car use, electromobility and environmental impact. Many of them are the subject of a global debate in the context of achieving sustainable development goals. Others, meanwhile, point to the unique nature of transformations related to the car market in Poland. Altogether, consideration of these aspects enriches the international literature with new results and findings that will broaden the field of discussion on the car market onto the emerging economies, especially those of Central and Eastern Europe. The book combines the results of quantitative and qualitative research. The former is based on a big data set (ca. 40 million vehicles) and the latter on an in-depth social survey (questionnaire interviews with more than 4,000 drivers). The discussion of the geography of automobile revolution is linked to other social, economic and spatial phenomena and processes (e.g. urban sprawl or rural marginalisation; consumer decisions and the evolution of quality of life; and the development of individual entrepreneurship or environmental protection), as well as to transport, tax and customs policies. The analysis of the dynamics of change pays particular attention to the role of "critical junctures", such as the collapse of the communist system, EU membership, the world financial crisis (2007–2009) and first period of COVID-19 pandemic (2020–2021). The book will be of interest to scholars, students and practitioners dealing with transport research, geography of transportation, spatial economy, urban and regional planning and sustainability studies, and for car hobbyists.