Markets of English


Book Description

The global spread of English both reproduces and reinforces oppressive structures of inequality. But such structures can no longer be seen as imposed from an imperial center, as English is now actively adopted and appropriated in local contexts around the world. This book argues that such conditions call for a new critique of global English, one that is sensitive to both the political economic conditions of globalization and speakers’ local practices. Linking Bourdieu’s theory of the linguistic market and his practice-based perspective with recent advances in sociolinguistics and linguistic anthropology, this book offers a fresh new critique of global English. The authors highlight the material, discursive, and semiotic processes through which the value of English in the linguistic market is constructed, and suggest possible policy interventions that may be adopted to address the problems of global English. Through its serious engagement with current sociolinguistic theory and insightful analysis of the multiple dimensions of English in the world, this book challenges the readers to think about what we need to do to confront the social inequalities that are perpetuated by the global spread of English




The Global English Style Guide


Book Description

This detailed, example-driven guide illustrates how much technical communicators can do to make written texts more suitable for a global audience. You'll find dozens of guidelines that you won't find in any other source, along with thorough explanations of why each guideline is useful.




Today Is Monday board book


Book Description

String beans, spaghetti, ZOOOOP, roast beef, fresh fish, chicken and ice cream are the delicious fare during the week in this popular children's song. Until Sunday. Then, all the world's children are invited to come together and share in the meal. Celebrated artist Eric Carle brings new energy to these much-loved verses as lively animals parade across the page, munching on favorite dishes, and introducing young readers to the names of the days of the week. Both art and song invite children to join in the procession and sing along.




The Rise of English


Book Description

A sweeping account of the global rise of English and the high-stakes politics of languageSpoken by a quarter of the world's population, English is today's lingua franca- - its common tongue. The language of business, popular media, and international politics, English has become commodified for its economic value and increasingly detached from any particular nation. This meteoric "riseof English" has many obvious benefits to communication. Tourists can travel abroad with greater ease. Political leaders can directly engage their counterparts. Researchers can collaborate with foreign colleagues. Business interests can flourish in the global economy.But the rise of English has very real downsides as well. In Europe, imperatives of political integration and job mobility compete with pride in national language and heritage. In the United States and England, English isolates us from the cultural and economic benefits of speaking other languages.And in countries like India, South Africa, Morocco, and Rwanda, it has stratified society along lines of English proficiency.In The Rise of English, Rosemary Salomone offers a commanding view of the unprecedented spread of English and the far-reaching effects it has on global and local politics, economics, media, education, and business. From the inner workings of the European Union to linguistic battles over influence inAfrica, Salomone draws on a wealth of research to tell the complex story of English - and, ultimately, to argue for English not as a force for domination but as a core component of multilingualism and the transcendence of linguistic and cultural borders.




Sorbonne Confidential


Book Description

How hard can it be for an American to pass France's unique exam for English teachers? This wickedly funny memoir examines France's love-hate affair with the modern world. "Her tragi-comic story explains how France produces the worst English teachers in the world" - LE POINT; 'Funny and ferocious" - THE PARIS TIMES; "Dramatically funny" - L'EXPRESS; "Highly instructive" - NOUVEL OBS




The Global EBook Market: Current Conditions & Future Projections


Book Description

The Global eBook Report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia, and the Arab world. It combines the best available data and references to specialized local actors, with thematic chapters, focusing on critical policy debates and on key driving forces, notably ebook bestsellers and pricing strategies across European markets, self-publishing, government regulation, piracy, and the expanding impact of global players. The Global eBook Report is available for download from October 1st , 2013, at www.global-ebook.com. A project of Rüdiger Wischenbart Content and Consulting.




English, a World Commodity


Book Description




Achieving Market Integration


Book Description

Providing an overview of the infrastructure of European Securities markets, this text offers topical analysis of developments and trends in market integration. The author provides industry professionals with a concise exposition of how the post-Euro market works, as well as offering laymen an entry point into the subject. Topics include: wholesale electronic execution; central counterpart clearing; and consolidation of the securities depositories.